2. Wine Brand Scan ? :
✓Study of brand positioning based on feedback from
consumers and critics
✓ International qualitative research
✓ Study of competitors positionning
✓ Online reputation management
✓ Brand Tracking
3. Process
Analyse of consumers speechees :
- Blogs
- Groups
- Social networking (wine 2.0 and others)
- Search engine
Manual vacuum aspiration
Analyse of results by our team
Perceptual mapping
4. Delivery and results
Analyse of speechees about your brand
Image and perceived values of your brand
Positionning of your brand throught your competitors positionning
Trends analyse
Key of succes of your brand and your competitors
7. Quality
Hight quality of results :
Text mining is a powerfull tool
Qualitative research on a base of quantitative occurences
Understand your online brand indentity
Understang competitors online brand identity
Identify competitors strengths and weaknesses
Powerfull benchmarking