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Wine Brand Scan



 A new service from Alcyon Consulting
Wine Brand Scan ? :

✓Study of brand positioning based on feedback from
consumers and critics

✓ International qualitative...
Process

Analyse of consumers speechees :
 - Blogs
 - Groups
 - Social networking (wine 2.0 and others)
 - Search engine

...
Delivery and results

Analyse of speechees about your brand

Image and perceived values of your brand

Positionning of you...
Perceptual mapping

Semantic clusters




                                     Download our sample
                       ...
Perceptual mapping

Crossing clusters of two words
Quality

Hight quality of results :

Text mining is a powerfull tool

Qualitative research on a base of quantitative occur...
Pricing



Wine Brand Scan : 5 000 Euros for study

Brand tracking (option) : contact us
Contact us :

      00 33 5 57 24 86 61

Marketing@alcyon-consulting.com

  www.alcyon-consulting.com
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Wine Brand Scan - English

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Wine Brand Scan - English

  1. 1. Wine Brand Scan A new service from Alcyon Consulting
  2. 2. Wine Brand Scan ? : ✓Study of brand positioning based on feedback from consumers and critics ✓ International qualitative research ✓ Study of competitors positionning ✓ Online reputation management ✓ Brand Tracking
  3. 3. Process Analyse of consumers speechees : - Blogs - Groups - Social networking (wine 2.0 and others) - Search engine Manual vacuum aspiration Analyse of results by our team Perceptual mapping
  4. 4. Delivery and results Analyse of speechees about your brand Image and perceived values of your brand Positionning of your brand throught your competitors positionning Trends analyse Key of succes of your brand and your competitors
  5. 5. Perceptual mapping Semantic clusters Download our sample research on our Internet site www.alcyonconsultin g.net/winebrandscan
  6. 6. Perceptual mapping Crossing clusters of two words
  7. 7. Quality Hight quality of results : Text mining is a powerfull tool Qualitative research on a base of quantitative occurences Understand your online brand indentity Understang competitors online brand identity Identify competitors strengths and weaknesses Powerfull benchmarking
  8. 8. Pricing Wine Brand Scan : 5 000 Euros for study Brand tracking (option) : contact us
  9. 9. Contact us : 00 33 5 57 24 86 61 Marketing@alcyon-consulting.com www.alcyon-consulting.com

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