Creating and maintaining a social media presence event – 20 June 2014 The sigma North West and North Wales Hub is holding an event, Creating and maintaining a social media presence at Liverpool John Moores University on Friday 20 June, starting at 10am. In the morning LJMU’s Alex Spiers will give an introduction to Twitter &c. This is something he does on HEA training courses so he is in a good position to guide novices. Janette Matthews, who looks after the sigma network website, will talk about the use you can make of the website to share news and information. In the afternoon there will be an opportunity for presentations from colleagues around the UK on the uses they are already making of social media in mathematics and statistics support. Leslie Fletcher, the Hub co- ordinator, has put out a general call for contributions on the sigma JISCmail list (http://www.jiscmail.ac.uk/sigma-network) and would like to have offers of short talks on this theme as soon as possible. There is no charge for attending this event and refreshments and lunch will be provided. Please let Leslie Fletcher (L.R.Fletcher@ljmu.ac.uk) know if you are planning to come so that catering &c. arrangements can be made. http://www.sigma-network.ac.uk/creating-and-maintaining-a-social-media-presence-20-june-2014/

1. #LJMUTWT
An Introduction to
Twitter in Higher
Education
SIGMA event 20/6/14
Liverpool John Moores University

2. Who am I?
Alex Spiers
Learning Technology
Developer

3. Overview
What is it?
Terminology
How it is being
used?
Issues
Activities
Questions

6. Communication
http://www.flickr.com/photos/dailypic/1459055735/
Communication

7. http://blog.qmee.com/wp-content/uploads/2013/07/Qmee-Online-In-60-Seconds21.png

13. Happy 6th Birthday

15. http://www.guardian.co.uk/world/2010/jun/09/iran-twitter-revolution-protests?intcmp=239

16. Terminology & Tasks

18. Ten Days of Twitter was originally developed by created by Helen Webster.
The materials are available under a Creative Commons license CC BY-NC-SA.
1. Set up a profile
2. Sending a tweet
3. Following people
4. @messages
5. Embedding and shortening URLs
6. Retweeting
7. Hashtags
8. Managing people (apps to create lists)
9. Managing information (apps to curate links)

19. Creating an account

20. Activity
• Search for content

21. #ff Follow FridayFollowing & Followers

22. Following & Followers
Following is trial and error – filter your followers (or interests) regularly

23. Activity
• Search for content

24. Sending @ messagesSend a Tweet

25. Tweet

26. The @ sign is used to call out usernames in Tweets,
like this:
@

27. Activity
• Search for content

28. Tweeting Links

29. Tweeting URLs
• Tinyurl.com
• Goo.gl Owned by Google this will also produce
a QR code for your link and if you have a Google+
account, you can track statistics on click-through.
This is useful if you’re evaluating publicity
strategies for a new web resource or event.
• Ow.ly You can also add links to photos, files and
videos with this site which is useful for spicing up
livetweets from conferences or events.
• Bit.ly You can also track click-throughs with this
site.

30. Activity
• Search for content

31. RetweetsRT (retweet)

32. Re-sharing or giving credit to someone else’s
tweet. See also MT (modified tweet)
RT (retweet)

33. Activity
• Search for content

34. #Hashtags# hash tag (search term)

35. The # symbol is used to mark keywords or topics in
a Tweet. For example, search for #ljmu
# hash tag (search term)

36. Activity
• Search for content

37. Managing people in TwitterManaging People

38. Block
You can Block anyone you don’t want to be
following you. Blocking prevents a user from @
message, DM or adding you to a list. It

39. Activity
• Search for content

40. Managing information in Twitter
• Favourites
• Search
• Trending
• Extras - flipboard
Managing information

41. Favourites
Adding a favourite
tweet is similar to
‘like’ in Facebook
and can be used
to bookmark a
tweet.

42. Activity
• Search for content

43. Apps

45. Blackboard
http://bit.ly/XdmMTf

46. Professional
Practice
Technology
Events/
ConferencesHE News
Breaking
News
Research

50. LJMU guidance

51. • Understand how public and permanent your online footprint
is (Search on Google or www.123people.com)
• Be aware that your current or future employers could choose
to explore that online footprint!
• Do not say anything online that you would not say face to face
• Avoid spamming and flaming
• Be aware that it is easy to misinterpret irony, sarcasm etc…
without tone of voice or expressions to guide
• Consider who you are talking to…
Source http://www.slideshare.net/vitaenwhub
Netiquette

52. Top Tips

53. Consider your audience

54. • It used to be about telling people how good
you are, social media allows you to show how
good you are….
Be clear about what you are doing

55. Be Choosy!

56. • Reciprocity
– Help folk
– Reciprocity
Helping others, who will eventually help you.
Reciprocity

57. LJMU Social Networking Policy http://bit.ly/X9G6AU
A to Z of Social Media http://bit.ly/ZBWlVU
Oxford University social Media Michelmas
http://bit.ly/ZBWA2Z
Edudemic introduction to Twitter http://bit.ly/X9Gqzr
Using Twitter in university research, teaching and impact
activities http://bit.ly/X9GT4G
VITAE guide to using twitter http://bit.ly/X9HcfW
How to use Tweetdeck http://bit.ly/N8MYX7
BBC Twitter guide to the law http://bbc.in/XyX5x
Resources

58. @alexgspiers
About.me/alex.spiers