Channels of mkting

Part 5: Distribution Decisions ,[object Object],[object Object]

Chapter 13 Marketing Channels and Supply Chain Management

Chapter Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13-

The Role of Marketing Channels in Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],13-

Types of Marketing Channels ,[object Object],[object Object],[object Object],13-

[object Object],[object Object],13-

13- ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],13-

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13-

Channel Strategy Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13-

[object Object],13- Characteristics of Short Channels Characteristics of Long Channels Market factors Business users Consumers Geographically concentrated Geographically diverse Extensive technical knowledge and regular servicing required Little technical knowledge and regular servicing not required Large orders Small orders Product factors Perishable Durable Complex Standardized Expensive Inexpensive

13- Characteristics of Short Channels Characteristics of Long Channels Producer factors Manufacturer has adequate resources to perform channel functions Manufacturer lacks adequate resources to perform channel functions Broad product line Channel control important Limited product line Channel control not important Competitive factors Manufacturing feels satisfied with marketing intermediaries’ performance in promoting products Manufacturer feels dissatisfied with marketing intermediaries’ performance in promoting products

[object Object],[object Object],[object Object],[object Object],13-

Channel Management and Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],13-

Vertical Marketing Systems ,[object Object],[object Object],[object Object],13-

Logistics and Supply Chain Management ,[object Object],[object Object],[object Object],13-

Physical Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13-

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13-

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13-

[object Object],13- Mode Speed Depend- ability in Meeting Schedules Frequency of Shipments Availabil- ity in Different Locations Flexibility in Handling Cost Rail Average Average Low Low High Average Water Very slow Average Very low Limited Very high Very low Truck Fast High High Very extensive Average High Pipeline Slow High High Very limited Very low Low Air Very fast High Average Average Low Very high

[object Object],[object Object],[object Object],[object Object],[object Object],13-

Channels of mkting

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Channels of mkting