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Amnesty International Facebook campaign

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Kevin Darling, web editor of Amnesty International, presents the Reach out for Kenya campaign on Facebook. Forum Alternative Channel Barcelona 30/04/08

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Reach Out for Kenya Using social networks to promote online and offline activism April 30, 2008
Web actions on www.amnesty.org ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Crisis in Kenya
Reach Out for Kenya: 27 February 2008 A multi-component web action
Why Facebook? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our target audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1) The Letter
2) The Flickr Page
Facebook 3) The Facebook Action
Facebook 4) The Offline Event
THE RESULTS
Broad reach, quick mobilization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profile picture and status
Offline results Worldwide media coverage
Offline results – demonstrations in 11 countries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook – Successes ,[object Object],[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object]
Facebook - Limitations and Dangers ,[object Object],[object Object],[object Object],[object Object]
Kenya – 28 February 2008
The Future ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reach Out for Kenya Using social networks to promote online and offline activism April 30, 2008

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Amnesty International Facebook campaign