Leveraging Social Media -- Intro to Newswriting
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Workshop for an Intro to Newswriting Course in the Department of Communication at Mississippi State University in October 2015.
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Leveraging Social Media -- Intro to Newswriting
- 1. LEVERAGING SOCIAL MEDIA FOR NEWSWRITING Amanda Clay Powers @amandaclay Coordinator of Research Services Social Media Research Librarian MSU Libraries October 27, 2015
- 2. SOCIAL MEDIA =THE NEW RÉSUMÉ??? YES! and Sort of…
- 6. ?
- 7. YOUR ONLINE REPUTATION MATTERS 93% of recruiters are likely to look at a candidates online social profile 55% of employers reassessed opinions of candidates (+/-) Jobvite Social Recruiting Survey 2014
- 9. 94% OF EMPLOYERS “USE OR PLAN TO USE” FOR RECRUITING 94% on LinkedIn Professional Experience Length of ProfessionalTenure Specific Hard Skills 65% on Facebook and 55% onTwitter Cultural Fit Industry Related Posts Professional Experience Jobvite 2013, 2014
- 10. BENEFITS FOR EMPLOYERS Reppler.com 2011
- 11. PEOPLE GET JOBS USING SOCIAL MEDIA Jobvite 2013 78% of recruiters have hired through a social network 92% LinkedIn 24% Facebook 14%Twitter
- 12. HOW DO PEOPLE USE SOCIAL MEDIA? •74% are using social networking sites •71% Facebook •28% Pinterest •28% LinkedIn •26% Instagram •23%Twitter Pew Internet Social Networking Fact Sheet – September 2014
- 13. YOU CANTAKE ADVANTAGE • Be Consistent and Unique in Branding • Bend Google toYourWill:Try Google+ • Create a PublicView on Facebook • Create a ProfessionalTwitter Account • GetYour Résumé on LinkedIn • Get SEO toWork forYou • BeWho YOU Want to Be
- 15. LINKEDIN
- 17. CUSTOMIZE BrandYourself Create a Custom URL Add Keywords Use the Profile Badge Link toYour Personal Pages Add toYour Business Card
- 18. LINKEDINTIPS Completely fill out your profile Start finding connections Keep it up-to-date Make introductions Join groups Congratulate people!
- 19. TWITTER
- 20. NOT OPTIONAL FOR NEWSIES
- 21. TWEET LIKEA PRO Tweet short and smart Be interesting and build relationships – don’t be a robot Retweet and respond to others Use the right hashtag / Never hijack a trending tag Use search.twitter.com to monitor brands, etc. Follow people to get noticed and get followers
- 23. FACEBOOK
- 26. FACEBOOKTIPS Create a public view that works “Follow” pages to get industry news Create Lists Target your updates Keep it clean @amandaclay
- 27. SOWHAT ISTHE NEXT STEP? Create an online presence that works for you.
- 28. techyin.com
- 29. CLEAN IT UP Facebook Clean upTimeline Make Friend Lists Adjust Privacy Settings Highlight Experience Post Publicly Twitter MakeTwitter Private ObscureYour Name/Handle GoThrough By Tweet Create a ProfessionalTwitter Account
- 30. LOOK FOR GUIDANCE FROMYOUR PROFESSION Professional Associations Top Companies Industry Leaders Competitive Intelligence
- 31. THEN DIG DEEPER • InvestigateYour Industry • Engage onTwitter Find Companies and Associations on Facebook • 59% of Journalists UseTwitter (2013) • PickYour Move • Add Social MediaThatWorks forYou • Demonstrate Expertise (blog, Facebook,Twitter) • Network with Classmates and Pros (LinkedIn) http://www.adweek.com/socialtimes/journalists-twitter/486900
- 32. TWITTERAGAIN!
- 33. STALKING JOURNALISTS Twitter Lists Shorty Awards Poynter “BestTwitter Feeds” Journalist’sToolbox (Twitter Resources)
- 34. MY FAVORITES Andy Carvin, @acarvin – social-media strategist at NPR Anthony De Rosa, @AntDeRosa – social media editor at Reuters AP Planner, @ap_planner – upcoming events for journalists Clay Shirky, @cshirky – commentator Lexi Mainland, @lexim – former @nytimes and @pbs Liz Heron, @lheron – director of social media atWall St Journal Neiman Lab, @neimanlab – Harvard journalism project / news Poynter, @poynter – news site Yoni Applebaum, @Yappelbaum – senior editor @TheAtlantic
- 35. VALUE ADDEDTWEEPS Internships and jobs for Students, @comminternships AP Style Book, @apstylebook – AP Style Guide Kenna Griffin, @profkrg – Mass Communications Professor Overheard in the Newsroom, @Ohnewsroom – Satire Jim Romennesko, @romenesko – Journalism and Media
- 36. TWITTER RECOMMENDS… TweetYour Beat Use Hashtags for Context ShareWhatYou Are Reading CiteYour Sources KeepYour Bio Updated Follow Other Journalists / Create Lists https://media.twitter.com/best-practice/for-newsrooms-and-journalists
- 37. TODAY’S BRAVE NEWWORLD:YOU NEEDTO… •Learn how to manage your online information and relationships •Develop an online identity that works •Network professionally online •Find social tools that do good work for you
- 38. AmandaClay Powers Associate Professor Coordinator of Research Services Social Media Research Librarian Mississippi State University Libraries apowers@library.msstate.edu @amandaclay For the rest:
Notes de l'éditeur
- What do you do when you first meet someone [generally people will say Facebook / Google them].
- What are you looking for when you search someone online? To get to know who they are and how they represent themselves.
- Have you Googled yourself? That’s assignment #1 if you haven’t. And don’t worry--you can decide what they will find. You can beat Google. The more positive “branded” presence you have on the web, the better the chance you have of controlling your online resume.
- Likely they won’t actually think you are a psychopath, as this Mashable article proclaims. However, there is some concern, especially in certain professions, when an employer can’t find anything about you online. Being able to have a professional online presence is a necessary skill today—we are all selling ourselves in this market.
- This number has increased since 2010, but a similar study hasn’t been conducted. Reputational data is the center of recruiting today, as it is a rich source that saves time in culling our “bad apples” early in the process. Don’t be a bad apple!
- These are the kinds of things that recruiters look for and see as positive or negative in a social networking profile. Note that Spelling / Grammar is perceived as being MORE negative than pictures of alcohol consumption. Your presence online is a reflection of you… Additionally, any positive information you can spread about yourself that wouldn’t normally make a traditional resume is welcome to recruiters here.
- The numbers are increasing each year for employers actively recruiting on social networks, with LinkedIn being the highest. LinkedIn is a “no-brainer” as it’s essentially an online resume that you “set and forget” until something changes with your job history. This is a way to connect to colleagues along the way as you move through your career, guaranteeing that they will be able to find you down the road, when they realize you are the “perfect person” for the job someone just told them about.
- Note how early they are looking at the reputational data. You may never know that you have been “reviewed” as half the time it’s happening before any conversation with a prospective employee.
- And it’s all working. People are actually getting jobs doing this. Remarkably this Market Wire study found that by far they are crediting Facebook. This is converse to the idea about getting jobs from the “professional” social networks. Perhaps because people are actually connected in a “real” way over Facebook, making referrals and recommendations more likely?
- So what do you do? How do you take advantage of this? Find a “brand name” and stick with it. Use your middle name or initial. Whatever you do, use it repeatedly. This is how you get a good search result when someone googles your name. Use your industry consistently when describing yourself in your online networks you create. That way if you have a common name, people can identify you on the search. LinkedIn, Twitter, Facebook, & Google+ all pop to the top of a search quickly. If you really want to get advanced about it, create a website that contains your name (http://amandaclaypowers.com). That generally will have enough SEO (search engine optimization) juice to push all the way up to the top. This is about you controlling your identity online. You make your own choices, don’t let your online reputation just happen to you.
- [You can replace these with screenshots of your own social media presence, if that works better for you…] Twitter, Google Plus and LinkedIn are all sites you can keep professionally targeted, that generally don’t have the baggage that Facebook carries—particularly as it’s against FB’s terms of service to have more than one profile per individual. That said, it is possible to arrange Facebook, manipulating privacy settings and adding content about work history, etc. that will present a professional view to anyone doing a search and finding your Facebook page. It’s also possible to create “public” posts (by not restricting the audience in your status update) that can be seen and can represent the kind of professional portrait you would like to create. Just mix posts in with your normal Facebook activity that demonstrate your talents, skills, breadth and depth of information and interests. For Twitter, you can create a profile that does the same—in fact, you can post to Twitter and have it cross post to your FB page. That way you are only posting these professional updates once. It’s difficult at times to come up with the information to post, however! For that, you will need to be “ingesting” information from relevant sources in your field. You can find these on Twitter, Facebook, or in blog posts that you can link to—this way your can be perceived as an asset.
- [You can replace these with screenshots of your own social media presence, if that works better for you…] Twitter, Google Plus and LinkedIn are all sites you can keep professionally targeted, that generally don’t have the baggage that Facebook carries—particularly as it’s against FB’s terms of service to have more than one profile per individual. That said, it is possible to arrange Facebook, manipulating privacy settings and adding content about work history, etc. that will present a professional view to anyone doing a search and finding your Facebook page. It’s also possible to create “public” posts (by not restricting the audience in your status update) that can be seen and can represent the kind of professional portrait you would like to create. Just mix posts in with your normal Facebook activity that demonstrate your talents, skills, breadth and depth of information and interests. For Twitter, you can create a profile that does the same—in fact, you can post to Twitter and have it cross post to your FB page. That way you are only posting these professional updates once. It’s difficult at times to come up with the information to post, however! For that, you will need to be “ingesting” information from relevant sources in your field. You can find these on Twitter, Facebook, or in blog posts that you can link to—this way your can be perceived as an asset.
- Look around at others in your field and see what they are doing. Develop a “best practices” idea and first steps for the implementation.
- Find out what the parameters are for you in your profession and in your organization.
- There are ways to use social media that aren’t about being on social media. With Twitter you can create an information stream that brings the news/resources/people you want directly to you. You can also network and even investigate future employers, eavesdropping or participating in relevant conversations with stakeholders. It may be a good idea to listen before you start talking. Always wise to have something to bring to a conversation…it’s no longer about what you “had for breakfast.”