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UltraFutureWorld conference, Hong Kong
1. Am e rica's H igh H e al care Cos t : As ia's Ne xtTarge t
th s
Dav Am dal apingT orrow .com and Gl Sm art
id (Sh om obal Ene rgy.com ) w as
re ing h
one ofnine s pe ak e rs on t nds im pact As ia att e Ul traFut ure
conf re nce in H ong K ong, h e l De c 12-15. H is t e m e w as “ Am e rica’
e d h s
H igh H e al care Cos t : As ia’ Ne xtTarge t .
th s s ”
Th e t e m e ofUl
h t ure
raFut w as “t e ut or
angibl s ol ions f an e m e rging w orl
d.”
Th is De ce m be r 2007 e v ntw as f prot yping t e bal
e or ot h ance ofcont ntf
e or
h f
t e oficial 2008 l aunch , and on-going com m unicat be yond t e
ion h
conf re nce .
e
Th e Ul t ure h is
raFut t e m e w as e nv ione d by L a V de ng, V
is ol ancouv r BC
e
re s ide ntand CEO ofs ugar-l a progre s s iv e nt rt
ab, e e ainm e nts tudio. (I n
h e r prior Sil ale is
icon V ly care e r L a de v l d a prof e f f cas t [and
e ope il or ore ing
re
de bunk ing] t nds incl ion o ice
h rans it t a s e rv -bas e d e conom y, t e
uding t e t h
de cl oft e m as s de m ograph ic, t e im pl ion of1s tge ne rat I and
ine h h os ion TV
Th e ul ut t Ul
tra-f uris ic t raFut s t ,
ure age
it ue
unde rl by bl ne on (and unde r t e h broadband s e rv s , t e aris e ofpe e r-t
ice h e ogie h
o-pe e r t ch nol s and t e adv nt e
audie nce be nch s e at as w e l
ing l
). ofus e r-ge ne rat d m e dia).
e
Ul traFut 2007 w as e xce pt
ure l
ional w e l plm e nt d by Pico Far Eas t
y l-im e e ,
h is e ion
t e H ong K ong-l t d e xh ibit and e v ntm ark e t com pany w it 3,000
e ing h
oye f
e m pl e s and ofice s in 30 gl it
obal ie s (it t e l s tin As ia;ne tprof s
cit ’s h arge
ofUS$ 17.3 m il in 2006).
lion
id
Dav s pok e on gl iz at h
obal ion, t atone count s cos t w ilbe
ry’ s l
h ry’
anot e r count s opport ruit
unit s . Th e l -h anging f ? US
ie ow
h e al care .
th
US h e al care now t e s 16 ce nt ofe v ry dol s pe nt US$ t l
th ak s e lar — 2.2 rilion.
e
Jus ts e v n ye ars f h
rom now , by 2015, t atnum be r w ilne arl doubl t
l y e o
US$ t l
4 ril ion.
Th e cons um e r h e al care e xpe rie nce is on t e brink ofa t
th h rans f at
orm ion,
h h
I nick nam e d t e m t e Ul traFut te s and t e y
ure t h in bot de v l d and de v l
h e ope e oping e conom ie s , w it t e cat ys tofI ,
h h al T
gre e t d/ ncourage d ate ndance atour H ong
e e t
K ong Ul t ure at y, h
raFut pre s e nt ions (s e rious l t e
com m unicat t
ions and s ofw are .
one on m y righ tis s t udying t be a doct
o or).
ics re m s
Th e cos tofdiagnos t and t at e nt are cl bing att e s am e t e
im h im
Am e ricans are be com ing f t r (65% ofU.S. adul are e it e r ov rw e igh t
ate ts h e
or obe s e ). Rough l 80% ofU.S. h e al care e xpe ndit s are f t at e nt
y th ure or re m
ofch ronic dis e as e s . Ch ronic conditions l e as t m a in t e US h av
ik h h e
doubld in pre v e nce in t e l t20 ye ars t m ore t an 20 m il pe opl.
e al h as o h l
ion e
Now one in e v ry e igh tUS ch il n h as as t m a. And Nort Am e ricans are
e dre h h
l ing l
iv h l
onge r in t e s e poor w e l s s e nv
ne ironm e nt .s
M icros of is inv s t s t
t y h
e ing rongl in t is cat gory. I O ct2007 M icros of
e n t
bough tt e h os pit cas e m anage m e nts ofw are de v l d f
h al t e ope or
al
Bum rungrad H os pit in Bangk ok , t dis t o t
ribut itw orl ide (pick ing itafe r
e dw
as s e s s ing ot e r h os pit s ’ approach e s w orl ide . Bum rungrad t at
h al dw re s
Ul t ure e h arge
raFut w as pre s e nt d in t e l ie s
ov r 400,000 f ign pat nt annual
e ore ly).
H ong K ong Conv nt & Exh ibit
e ion ion
Ce nt . I t e f ground you s e e
re n h ore e ogy
T ch nol in port it and com m unicat s h oul bring dram at ne w
abily ion d ic
dis pl cas e s ofbuil
ay ding s m art
e ure
arch it ct by Jam e s L Cybe rt ct
aw e it o ics ne
l ,
capabilie s t dis e as e diagnos t and w e l s s m anage m e nt giv As ia
ing
I e rnat
nt t ian
. ongs ide w as an I al
ional Al ast is e o th s
rong ne w m ark e tby l t ning t Am e rica’s h igh h e al care cos t .
de s ign col ct ).
l ion
e
Cont Dav f f h e r inf and h is pre s e nt ion.
act id or urt o at
David.Am dal Sh apingT orrow .com
@ om
t
UlraFut t /
ure - h t p:/w w w .uf xpo.com / om e .h t l
e h m