Brainstorming session @LeCamping 18/20 November 2011 By Amine Bellakrid

1. Brainstorming session

2. Brainstorming session
Amine BELLAKRID :
Ecole nationale des ponts et chaussées engineer. Former ME310 student @Stanford University.
I am passionate about Design Thinking and Startups.

3. The process

4. Brainstorm definition:
is agroup creativity technique by
which a group tries to find a solution for a
specific problem by gathering a list of
ideas spontaneously contributed by its
members

5. We are all
creative

6. Let’s prepare
Let’s Diverge
Play
Be wild
Be nuts
Let’s Converge

7. Strategy/Benchmark/Problem Definition
Idea Generation
Project Management,value analysis

8. Case Study

11. Auto-Constraints

12. We are all Donkeys

14. Be childish

15. Be wild

16. 5 learnings :
Define the problem. Auto-constraints.
Experts syndrome. Be childish
Myopie Be wild

17. Creativity Stimulus
1.Fun
2.Play
3.Happy
4.Freedom
5.Listening
6.Energy

18. Inversion
Making dating
Dating girls
girls horrible
Having fun with people
around sharing stories Making everyone a NERD
= Takeaway the communication skills
Do a group date in bars …

19. No more bullshit !

20. Brainstorming session
1 animator
1 time keeper/referee
1 “writer”
40 min
100 ideas

21. Brainstorming Rules:
1) Defer judgment
2) Encourage wild ideas
3) Build on the ideas of others
4) Stay focused on the topic
5) One conversation at a time
6) Be visual
7) Go for quantity

22. 3 clusters of post-it

23. 4 Ideas Sheet

24. Team : Idea Sheet n°:
Main Goal
Idea Name
Idea Strengths:
description
Weaknesses:

25. 1 Video prototyping