The document discusses various aspects of shopping such as the shopping environment and how it relates to social and cultural contexts. It also examines shopping behavior like the blinkered, magpie, and browser modes. Additionally, it analyzes the demographics of shoppers like population, age segmentation, and household size. Finally, it looks at psychographics by segmenting men, women, and youth shoppers and exploring behaviors like being choice optimizers, premeditated, or recreational shoppers.

1. Shopping

2. Concept of Shopping
• Shopping Environment
• Shopping in Social Cultural Context
• Shopping and Individual

3. Shopping Process
• Behavior
Blinkered mode
Magpie mode
Browser mode

4. Demographics
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Population
Life Expectancy
Age Segmentation
Middle Class
Rural Shoppers
Household Size
Changing Profile
Socio –Cultural Profile

5. Psychographic
• Segments of Men (Traditional, self
oriented , social Chameleon , intrusive )
• Segments of women (contended,
archetype, anxious, trouble homebody,
tight fisted, affluent and gracious)
• Youth segments (homebodies, two faced
youth, wannabes ,rebels, cool)

6. Behavior
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Choice Optimizer
Premeditated
Economizers
Support seekers
Recreational
Support seekers
Frequent Vs Infrequent

7. Meubles

8. Talbots

9. Products ….

10. Display…

11. Catalogue

12. Promotions on Catalog

13. Layout