marketing culture dr. md rizwan alam behavioral segmentation psychographic segmentation geographic segmentaion demographic segmentation segmentation patter mass marketing niche marketing questions in segmentation marketing slides branding failed products slogan tagline case of apple case of nano postioning tageting segmentation professor-marketing and ib md rizwan alam rizwan alam dance in india body language and culture china vs us culture case on macdonald's mcdonald's culture indian culture uae culture framework hofsted international business international customer satisfaction selling orientation product orientation production orientation case on apple societal marketing marketing orientation service marketing 4 ps marketing mix concepts of marketing product a subculture buying decision business management behaviour buying consumer
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