20 Social Marketing Road Rules

•

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With social media you can build your community and grow your brand. But you've got to read the manual before you drive the car. Learn the most common mistakes organizations and companies make when using social media. Presented during a continued education series for business and marketing professionals hosted by Vincennes University in March 2013.

Business

BUT YOU’VE GOT TO
LEARN THE MANUAL
BEFORE YOU CAN
DRIVE THE CAR.

@AMYL_BISHOP

CHANNELS

PINTEREST

GOOGLE+

LINKEDIN

FACEBOOK
TWITTER

@AMYL_BISHOP

INCLUDE A RELEVANT
FACEBOOK COVER

@AMYL_BISHOP
IMAGE.
2

3
TAILOR & CUSTOMIZE
CONTENT FOR EACH
CHANNEL.

@AMYL_BISHOP

4
DISABLE TWITTER
AUTOSHARING TO
FACEBOOK OR
LINKEDIN.

@AMYL_BISHOP

5
SHORTEN & TRACK
LINKS ON TWITTER.

@AMYL_BISHOP

6
DO NOT SHARE
INSTAGRAM IMAGES
ON TWITTER.

@AMYL_BISHOP

DO NOT USE
#IRRELEVANTHASHTAGS
@AMYL_BISHOP
7

8
NO HASHTAGS ON
FACEBOOK. EVER.

@AMYL_BISHOP

TOO MANY UPDATES
IN TOO SHORT AN
AMOUNT OF TIME.
9
@AMYL_BISHOP

LET’S TALK ABOUT TOOLS

BUFFER APP

HOOTSUITE
TWEETDECK

10
@AMYL_BISHOP
REQUEST NEW LINKEDIN
CONNECTIONS WITH
CUSTOM MESSAGES

12
DO NOT SEND NEW
FOLLOWERS A SALES
PITCH IMMEDIATELY

@AMYL_BISHOP

DO NOT REQUEST
RT’S OR LIKES TOO
FREQUENTLY
@AMYL_BISHOP
13

14
DO NOT BEG FOLLOWERS
TO CONNECT WITH
YOU ON EVERY
OTHER NETWORK

@AMYL_BISHOP

DIRECT MESSAGES
NO AUTOMATION.
@AMYL_BISHOP
15
TAILOR & CUSTOMIZE

16
TREAT SOCIAL MEDIA
LIKE A TELEPHONE
NOT A MEGAPHONE

@AMYL_BISHOP

SHARE VALUABLE
17
CONTENT & SITE
THE SOURCE

@AMYL_BISHOP

18
PUT YOUR AUDIENCES’
NEEDS AHEAD OF
YOUR WANTS
@AMYL_BISHOP

19
CREATE A COMMUNITY
BY MENTIONING
OTHERS

@AMYL_BISHOP

SOCIAL & DIGITAL"
QUESTIONS?

@AMYL_BISHOP

AMY BISHOP
www.amylbishop.com

amybishop822@gmail.com

@AMYL_BISHOP

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In our research paper titled "Qualitative Analysis on Tax Evasion and Reasons for Reluctance to Join ATL in Pakistan," we delve into the intricate dynamics of tax compliance and explore the underlying reasons why individuals in Pakistan might hesitate to become a part of the Active Taxpayer List (ATL) within the framework of business law and taxation. With a multidisciplinary approach, our team of five researchers embarked on an in-depth exploration of tax evasion behaviors and the factors influencing them. Through qualitative analysis, we aimed to unravel the complex interplay of socio-economic, cultural, and institutional factors shaping tax compliance attitudes among Pakistani taxpayers. Drawing on a diverse range of qualitative research methods, including interviews, focus groups, and content analysis, we gathered rich insights from a diverse sample of individuals representing various sectors of the economy. By immersing ourselves in the lived experiences and perceptions of taxpayers, tax advisors, and legal experts, we uncovered nuanced perspectives on tax evasion practices and attitudes toward ATL membership. Our findings highlight the multifaceted nature of tax evasion in Pakistan, shedding light on both the motivations driving non-compliance and the barriers to ATL enrollment. From perceived inefficiencies in the tax system to cultural norms and trust deficits in governmental institutions, our research identifies a myriad of factors contributing to tax evasion behavior and reluctance to join ATL. Furthermore, our study offers valuable implications for policymakers, tax authorities, and business stakeholders seeking to enhance tax compliance and foster a culture of transparency and accountability in Pakistan's taxation landscape. By addressing the underlying drivers of tax evasion and promoting the benefits of ATL membership, policymakers can design more effective strategies to broaden the tax base and promote sustainable economic development. In conclusion, our research paper represents a comprehensive endeavor to deepen our understanding of tax compliance dynamics in Pakistan and elucidate the complexities surrounding ATL enrollment. By unraveling the intricacies of tax evasion behaviors and attitudes, we hope to contribute to informed policymaking and foster a culture of tax compliance and integrity in Pakistan's business and taxation environment.

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20 Social Marketing Road Rules

1. @AMYL_BISHOP

2. SOCIAL MEDIA ALLOWS YOU TO GROW A COMMUNITY & BUILD A BRAND. @AMYL_BISHOP

3. BUT YOU’VE GOT TO LEARN THE MANUAL BEFORE YOU CAN DRIVE THE CAR. @AMYL_BISHOP

4. CHANNELS PINTEREST GOOGLE+ LINKEDIN FACEBOOK TWITTER @AMYL_BISHOP

5. @AMYL_BISHOP

6. 1 CRACK THE EGG USE PROFESSIONAL PROFILE PHOTOS. @AMYL_BISHOP

7. INCLUDE A RELEVANT FACEBOOK COVER @AMYL_BISHOP IMAGE. 2

8. @AMYL_BISHOP

9. @AMYL_BISHOP

10. 3 TAILOR & CUSTOMIZE CONTENT FOR EACH CHANNEL. @AMYL_BISHOP

11.

12.

13. 4 DISABLE TWITTER AUTOSHARING TO FACEBOOK OR LINKEDIN. @AMYL_BISHOP

14. 5 SHORTEN & TRACK LINKS ON TWITTER. @AMYL_BISHOP

15. 6 DO NOT SHARE INSTAGRAM IMAGES ON TWITTER. @AMYL_BISHOP

16. DO NOT USE #IRRELEVANTHASHTAGS @AMYL_BISHOP 7

17. 8 NO HASHTAGS ON FACEBOOK. EVER. @AMYL_BISHOP

18. TOO MANY UPDATES IN TOO SHORT AN AMOUNT OF TIME. 9 @AMYL_BISHOP

19. LET’S TALK ABOUT TOOLS BUFFER APP HOOTSUITE TWEETDECK

20. 10 @AMYL_BISHOP REQUEST NEW LINKEDIN CONNECTIONS WITH CUSTOM MESSAGES

21.

22.

23. 11 SHARE CONTENT FOCUSED ON 3-4 MAIN AREAS RELATED TO YOUR BRAND @AMYL_BISHOP

24. 12 DO NOT SEND NEW FOLLOWERS A SALES PITCH IMMEDIATELY @AMYL_BISHOP

25. DO NOT REQUEST RT’S OR LIKES TOO FREQUENTLY @AMYL_BISHOP 13

26. 14 DO NOT BEG FOLLOWERS TO CONNECT WITH YOU ON EVERY OTHER NETWORK @AMYL_BISHOP

27. DIRECT MESSAGES NO AUTOMATION. @AMYL_BISHOP 15 TAILOR & CUSTOMIZE

28. 16 TREAT SOCIAL MEDIA LIKE A TELEPHONE NOT A MEGAPHONE @AMYL_BISHOP

29. SHARE VALUABLE 17 CONTENT & SITE THE SOURCE @AMYL_BISHOP

30.

31. 18 PUT YOUR AUDIENCES’ NEEDS AHEAD OF YOUR WANTS @AMYL_BISHOP

32. 19 CREATE A COMMUNITY BY MENTIONING OTHERS @AMYL_BISHOP

33. 20 PROOF READ EVERYTHING @AMYL_BISHOP

34. SOCIAL & DIGITAL" QUESTIONS? @AMYL_BISHOP

35. AMY BISHOP www.amylbishop.com amybishop822@gmail.com @AMYL_BISHOP

20 Social Marketing Road Rules

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