20 Social Marketing Road Rules

•

3 j'aime•1,384 vues

With social media you can build your community and grow your brand. But you've got to read the manual before you drive the car. Learn the most common mistakes organizations and companies make when using social media. Presented during a continued education series for business and marketing professionals hosted by Vincennes University in March 2013.

Business

BUT YOU’VE GOT TO
LEARN THE MANUAL
BEFORE YOU CAN
DRIVE THE CAR.

@AMYL_BISHOP

CHANNELS

PINTEREST

GOOGLE+

LINKEDIN

FACEBOOK
TWITTER

@AMYL_BISHOP

INCLUDE A RELEVANT
FACEBOOK COVER

@AMYL_BISHOP
IMAGE.
2

3
TAILOR & CUSTOMIZE
CONTENT FOR EACH
CHANNEL.

@AMYL_BISHOP

4
DISABLE TWITTER
AUTOSHARING TO
FACEBOOK OR
LINKEDIN.

@AMYL_BISHOP

5
SHORTEN & TRACK
LINKS ON TWITTER.

@AMYL_BISHOP

6
DO NOT SHARE
INSTAGRAM IMAGES
ON TWITTER.

@AMYL_BISHOP

DO NOT USE
#IRRELEVANTHASHTAGS
@AMYL_BISHOP
7

8
NO HASHTAGS ON
FACEBOOK. EVER.

@AMYL_BISHOP

TOO MANY UPDATES
IN TOO SHORT AN
AMOUNT OF TIME.
9
@AMYL_BISHOP

LET’S TALK ABOUT TOOLS

BUFFER APP

HOOTSUITE
TWEETDECK

10
@AMYL_BISHOP
REQUEST NEW LINKEDIN
CONNECTIONS WITH
CUSTOM MESSAGES

12
DO NOT SEND NEW
FOLLOWERS A SALES
PITCH IMMEDIATELY

@AMYL_BISHOP

DO NOT REQUEST
RT’S OR LIKES TOO
FREQUENTLY
@AMYL_BISHOP
13

14
DO NOT BEG FOLLOWERS
TO CONNECT WITH
YOU ON EVERY
OTHER NETWORK

@AMYL_BISHOP

DIRECT MESSAGES
NO AUTOMATION.
@AMYL_BISHOP
15
TAILOR & CUSTOMIZE

16
TREAT SOCIAL MEDIA
LIKE A TELEPHONE
NOT A MEGAPHONE

@AMYL_BISHOP

SHARE VALUABLE
17
CONTENT & SITE
THE SOURCE

@AMYL_BISHOP

18
PUT YOUR AUDIENCES’
NEEDS AHEAD OF
YOUR WANTS
@AMYL_BISHOP

19
CREATE A COMMUNITY
BY MENTIONING
OTHERS

@AMYL_BISHOP

SOCIAL & DIGITAL"
QUESTIONS?

@AMYL_BISHOP

AMY BISHOP
www.amylbishop.com

amybishop822@gmail.com

@AMYL_BISHOP

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

20 Social Marketing Road Rules

1. @AMYL_BISHOP

2. SOCIAL MEDIA ALLOWS YOU TO GROW A COMMUNITY & BUILD A BRAND. @AMYL_BISHOP

3. BUT YOU’VE GOT TO LEARN THE MANUAL BEFORE YOU CAN DRIVE THE CAR. @AMYL_BISHOP

4. CHANNELS PINTEREST GOOGLE+ LINKEDIN FACEBOOK TWITTER @AMYL_BISHOP

5. @AMYL_BISHOP

6. 1 CRACK THE EGG USE PROFESSIONAL PROFILE PHOTOS. @AMYL_BISHOP

7. INCLUDE A RELEVANT FACEBOOK COVER @AMYL_BISHOP IMAGE. 2

8. @AMYL_BISHOP

9. @AMYL_BISHOP

10. 3 TAILOR & CUSTOMIZE CONTENT FOR EACH CHANNEL. @AMYL_BISHOP

11.

12.

13. 4 DISABLE TWITTER AUTOSHARING TO FACEBOOK OR LINKEDIN. @AMYL_BISHOP

14. 5 SHORTEN & TRACK LINKS ON TWITTER. @AMYL_BISHOP

15. 6 DO NOT SHARE INSTAGRAM IMAGES ON TWITTER. @AMYL_BISHOP

16. DO NOT USE #IRRELEVANTHASHTAGS @AMYL_BISHOP 7

17. 8 NO HASHTAGS ON FACEBOOK. EVER. @AMYL_BISHOP

18. TOO MANY UPDATES IN TOO SHORT AN AMOUNT OF TIME. 9 @AMYL_BISHOP

19. LET’S TALK ABOUT TOOLS BUFFER APP HOOTSUITE TWEETDECK

20. 10 @AMYL_BISHOP REQUEST NEW LINKEDIN CONNECTIONS WITH CUSTOM MESSAGES

21.

22.

23. 11 SHARE CONTENT FOCUSED ON 3-4 MAIN AREAS RELATED TO YOUR BRAND @AMYL_BISHOP

24. 12 DO NOT SEND NEW FOLLOWERS A SALES PITCH IMMEDIATELY @AMYL_BISHOP

25. DO NOT REQUEST RT’S OR LIKES TOO FREQUENTLY @AMYL_BISHOP 13

26. 14 DO NOT BEG FOLLOWERS TO CONNECT WITH YOU ON EVERY OTHER NETWORK @AMYL_BISHOP

27. DIRECT MESSAGES NO AUTOMATION. @AMYL_BISHOP 15 TAILOR & CUSTOMIZE

28. 16 TREAT SOCIAL MEDIA LIKE A TELEPHONE NOT A MEGAPHONE @AMYL_BISHOP

29. SHARE VALUABLE 17 CONTENT & SITE THE SOURCE @AMYL_BISHOP

30.

31. 18 PUT YOUR AUDIENCES’ NEEDS AHEAD OF YOUR WANTS @AMYL_BISHOP

32. 19 CREATE A COMMUNITY BY MENTIONING OTHERS @AMYL_BISHOP

33. 20 PROOF READ EVERYTHING @AMYL_BISHOP

34. SOCIAL & DIGITAL" QUESTIONS? @AMYL_BISHOP

35. AMY BISHOP www.amylbishop.com amybishop822@gmail.com @AMYL_BISHOP

20 Social Marketing Road Rules

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20 Social Marketing Road Rules