presentation from SNS 2011

1. Facebook:
It’s all about
people

2. GALVEA KELLY
BBLS, MBS, QFA,
Diploma Online
Marketing &
Advertising

9. 38

10. 13

11. 4

27. 52% of Online
Population

42. 26,219,500
Facebook Fans

44. What do fans do on Facebook?

53. Beverage Industry

54. Diageo Approach

56. Diageo Results
3.5 million fans
400 million friends of these fans
20% increase in sales

57. Financial Services

60. Results
30 million people reach
5,500 people watching
20,000 fans

62. 2 week Advertising Campaign

65. Results
33,000 samples delivered to target
528,000 fans base growth

69. Sample Conversation Calendar

70. 68% of CMO’s feel unprepared for Social Media

72. Facebook Best Practices
1. Have a plan and strategy
2. Use custom tab applications
3. Emphasise interaction
4. Social Media response rates
5. Measure analytics
6. Be flexible

76. Don’t forget: stay connected! ☺
Galvea.Kelly@mercury360.ro