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1.galvea lelly join the facebook movement. power to the people!

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Ana-Maria Tatucu
Ana-Maria Tatucu

presentation from SNS 2011

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Facebook: It’s all about people
GALVEA KELLY BBLS, MBS, QFA, Diploma Online Marketing & Advertising
38
13
4
52% of Online Population
26,219,500 Facebook Fans
What do fans do on Facebook?
Beverage Industry
Diageo Approach
Diageo Results 3.5 million fans 400 million friends of these fans 20% increase in sales
Financial Services
Results 30 million people reach 5,500 people watching 20,000 fans
2 week Advertising Campaign
Results 33,000 samples delivered to target 528,000 fans base growth
Sample Conversation Calendar
68% of CMO’s feel unprepared for Social Media
Facebook Best Practices 1. Have a plan and strategy 2. Use custom tab applications 3. Emphasise interaction 4. Social Media response rates 5. Measure analytics 6. Be flexible
Don’t forget: stay connected! ☺ Galvea.Kelly@mercury360.ro

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