Learning to Play UX Rugby - Why your Agile UX adoption is failing and what to do about it.

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Learning to Play UX Rugby
Why your agile ux adoption is failing and what to do about it.
@ANDERSRAMSAY / #AGILEUX
Saturday, December 1, 12

My introduction to Agile...


My introduction to Agile...
Feeding the beast
“There’s a whole team of developers and I’m the only UX designer.
They’re building features faster than I can design them. I can’t keep up!”

Half-Baked UX
“Our PO’s under pressure to deliver the next release and signing off on
features despite crap-ass usability. Help!”

Sprint Tunnel-Vision
“Yes, we technically delivered all the features this sprint, but looking at
the big picture, the design’s an incoherent mess!”

AGILEFALL/WATERFAGILE
“Yup, we’re Agile. We’ve been sprinting and doing stories and what-not
for about nine months now and are almost ready to start development.”


One source of the problem...
“What is the Agile process?”
“Where does the UX designer fit into an Agile
team?”
“How do I fit my UX design work into a couple
weeks?
“What does an Agile functional spec. look like?”
“When do we hand UX designs off to devs?”
“How does a UX designer work 1-2 sprints
ahead of developers?”
etc.


One source of the problem...
“Where on a bicycle does the steering wheel go?”


Traditional Relay Race
- Team members mostly run alone.
- Communication occurs mainly through document hand-offs.
- One big crossing of the finish line.

PM
GD
Dev

BA
Biz
UX

Agile Rugby Game
-Intensive and continuous collaboration.
-Communication through direct collaboration.
-Reach the finish line early and often to win the game.

Our top goal is to…but what’s
most important is that we…tho
what we really must do is to… But I
thought…
Whaa…?

What
about…?

A Relay Race Meeting
Not designed for collaboration.
Slow debugging of issues, differences in understanding.


A Rugby Game Meeting Workshop
An intensive passing game across roles/perspectives.
Iterating toward shared understanding.


Collaboration-Centered Design
A new UX designer toolkit...
Buy a Feature
Cardstorming
Collaborative Chartering
Design Studio
Dotvoting
Experience Mapping
Ideation Clearinghouse
Paired Interviews
Product Box
Product Road Map
Provisional Personas
Speed Boat
Story Mapping
...and many more.


Traditional UX
Design, Usability
What are we making?

Startup
Lean UX Agile UX
Measuring,validating Collaboration,
product/market fit. Delivery
Are we making How do we
the right thing? make it?


Visioning


Design Studio (Divergent Variation)
Capturing the imagined final product. Can be completed in an hour or less.

Focus/ Warmup/ Sketching
Critique
Boundaries Raw Materials Timebox


Cardstorming
- Warms up brain and hands.
- 3-5 minute timebox.
- Each participant writes as many
features they can think of on
separate stickies.
- Becomes a feature palette for
sketching.


Design Studio (Divergent Variation)
Capturing the imagined final product. Can be completed in an hour or less.

Focus/ Warmup/ Sketching
Boundaries Raw Materials Timebox


Sketching Timebox
- 5m timebox.
- Ensure safety.
- Everyone in the room sketches.
- Sketch individually.
- No rules.
- Clarify that this is research, not
design.


Critique
- 2m round-robin, then open crit.
- Take careful notes, attach to the
respective sketches.
- Look for and work to resolve vision
differences.


Designing with Workshops
Learning, applying, and recombining workshop patterns.

Generating Raw Materials
e.g. with Cardstorming

Working in small timeboxes
Intensive, focused, productive

Cross-disciplinary Collaboration
E.g. with pairing, timeboxed critiques, pitches.


Detailed Design


Tete-a-tete Pairing at NeedFeed: http://nerdfeed.needfeed.com/blog/2011/10/pairing-desks/

Pairing
An intensive one-on-one passing game.
Continuous problem debugging and knowledge distribution.


Mike Long, Thoughtworks Studios

X-Pairing (Cross-Functional)
Designing across dimensions.
Allows for less/lighter documentation, fewer hand-offs.


paper build html/css

A cross-dimensional passing game
Each medium/perspective informs the other.


Designing while building


Designing while Building
- Supporting the current sprint
- Preparing for the next sprint
- Maintaining a whole product

More a logistics than design challenge.


Automate Collaboration with Cadences
Apply Agile approach to planning to help ensure whole team is designing together.
Can also be applied to field research, usability testing and other UX activities.


Research


Traditional UX
Design, Usability

Startup
Lean UX Agile UX
Measuring,validating Collaboration,
product/market fit. Delivery


Agile says...

SHIPPING = DONE


SHIPPING IS ONLY
THE BEGINNING


Outcome-Driven Research
“Is this user-friendly?” vs “Would you pay for this?”
Continuous rather than up-front research, enabling integration with Agile.

Learning to Play UX Rugby...

“Keep doing what you’re doing,
but do it smaller, faster and continuously.”
—William Pietri


Thanks!
@andersramsay
andersramsay.com
designingwithagile.com


Learning to Play UX Rugby - Why your Agile UX adoption is failing and what to do about it.

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