Will tablet books proliferate in the student workspace? Where is the innovation in tablet books? Will teachers create their textbooks and course material for e-reading on media tablets? Discussion in the Learning Cafe Lungo at the Swiss EduHubDays in Murten, April 2012.

1. Tablet Books: Your Courses’ Material in Harry Potter Newspaper
Style – Learning Café Lungo, eduhub days 2012, Murten
Prof. Dr. Andrea Back
Institut für Wirtschaftsinformatik, Universität St.Gallen
Andrea.back@unisg.ch
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Picture from http://www.samsung.com/ch/news/picturelibrary.html

2. Agenda
Idea
Use Cases
Your Input & Questions as well as Interests
2
Picture from http://presse.samsung.ch/app/images/ch/144/Samsung_GalaxyTAB_P1000_lifestyle_05.jpg

3. Apple‘s new Textbooks
3

4. Apple‘s new Textbooks
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5. 4 ways to go in mobile  Tablet Books fill a gap
in the SWITCH Project Portfolio
E-OSCE
mFramework
- Diversity of Back-ends +
Project
Project Mobile Uni-
Native App with with App
Middleware Middleware
(e.g. E-OSCE) (e.g. Kurogo, Phone
Gap, Rhodes, ...)
Out of the Box- Solutions
available on
Solutions InDesign 2 iOS Solutions the market
available and (e.g. Blackboard Mobile,
emerging; few App Study Blue, momo Mobile
experiences, Moodle)
knowledge gaps, mFramework
and insecurities
(e.g. regarding Fixed Setting Open Setting
copy right).
5

6. Native apps
mFramework
+
Native App with with
Diversity of Back-ends
Middleware Middleware
(e.g. E-OSCE) (e.g. Kurogo, Phone
Gap, Rhodes, ...)
Out of the Box-
Solutions
InDesign 2 iOS (e.g. Blackboard
App Mobile, Study Blue,
momo Mobile Moodle)
mFramework
-
Fixed Setting Open Setting
Implement Native Apps;
Simple Apps or Magazine
Apps can be easily
created.
http://tv.adobe.com/de/watch/digital-publishing-solution/multi-channel-publishing-mit-indesign-cs5-in-4-
schritten-aufs-ipad/
http://www.adobe.com/products/indesign.html
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7. Example: Wired Magazine for the iPad
- and others, such as Mercedes-Benz magazine
7

8. Example: Swiss Re Guide to Reinsurance 8

9. Agenda
Idea
Use Cases
Your Input & Questions as well as Interests
9
Picture from http://presse.samsung.ch/app/images/ch/144/Samsung_GalaxyTAB_P1000_lifestyle_05.jpg

10. Example: Master-Program Flyer
Social
Media =
Content
The next logical step
is to bridge print
content and social
media content
(streams)
PDF
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11. Example: Master-Program Flyer
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12. Example: Master-Program Flyer
Structures like this are perfect to
use clickable filters.
A click on a specific box will
show the respective information.
Embedded Video-
Testimonials
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13. Example: Master-Program Flyer
Shows recent
Tweets RSS: always current
information; no
update/revision
efforts
Recent Blogposts
Video-Links to HSG
Research YouTube-
Video
13

14. BeExample: Master-Program Flyer
Video/Audio can be used
for many purposes.
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15. Beispiel Example: Master-Program Flyer
RSS with current events +
Facebook-Wall: authentic and alive
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16. If we build it – will they come?
16 self-written „interviews“ on
reading habits, Nov. 2011
Yes, people read and learn with
tablet-devices / ebooks
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17. Use Case – Teaching Cases:
Rich Media Enhanced Textbooks – user authored
Social Media
enhanced
discussion in
class (also in
Teaching Case:
LMS
Communities
Social Business
Software PDF bookchapter
bei Swiss Re
Audio (Interviews)
Video (Statements)
Fotos (Figures)
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18. Based on MIT Learning History Method
Master Thesis: (3/2012): Narrative Hypervideos
(or Storytelling with Web-Video)
Swiss Re Case Study Social Business Software (Jive):
Single case design with multiple units of analysis
(see also www.e20cases.org)
7 Video statements of
managers in business
functions and change
management
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19. Writing books und class material means:
Mash-up content and publish in UniAppStore
Teachers („Power User“) self-create
and self-publish
(2.0 = User generated Content)
I. Simple Authoring-Tools
II. A manual for teachers
III. Set of typical use cases (patterns)
IV. Control of their own content
 Proposed for Switch-AAI-Project
Bildnachweis: http://www.ics-solutions.co.uk/sharepoint-power-user-training.aspx 19

20. Agenda
Idea
Use Cases
Your Input & Questions as well as Interests
20
Picture from http://presse.samsung.ch/app/images/ch/144/Samsung_GalaxyTAB_P1000_lifestyle_05.jpg