A brief overview of the most popular social network in Russia and some former Soviet Union countries. Demographic insights are based on age, country, gender and relevance for local market.

1. VKontakte (Вконтакте) demographics
February 2013
@ondrejpavelek

2. Basic information
• The most successful social network in Russia
• Over 106M users worldwide
• Popular mostly in former Soviet Union area

3. TOP 5 Cities
1. Moscow – 9 500 000 users
2. Saint-Petersburg – 5 200 000 users
3. Kiev – 2 750 000 users
4. Minsk – 1 000 000 users
5. Almaty – 700 000 users

4. Russia
Countries share Ukraine
Belarus
Kazakhstan
USA
Moldova
Azerbaijan
Armenia
Uzbekistan
Georgia
Latvia
Kyrgyzstan
Estonia
Israel
Tajikistan
Lithuania
Canada
Turkmenistan
Other

5. Russia
users: 63 000 000 Internet users penetration*
(92,6%)
Population penetration
VK users
(44%)
Non Users
* incl. expats
VK users
Non Users Gender ratio
Male
Female

6. Russia
Age distribution*
812000
2000000 765000
4500000 9600000
Age 12-17
Age 18-24
Age 25-34
15500000 Age 35-44
16200000
Age 45-54
Age 55-64
Age 65+
* numbers based on public age data

7. Ukraine
users: 18 000 000 Internet users penetration*
(117%)
Population penetration
VK users
(39,5%)
Non Users
* incl. expats
VK users
Non Users Gender ratio
Male
Female

8. Ukraine
Age distribution*
145000
434000 228000
1050000 3226000
Age 12-17
Age 18-24
3923000
Age 25-34
Age 35-44
Age 45-54
5026000
Age 55-64
Age 65+
* numbers based on public age data

9. Belarus
users: 3 400 000 Internet users penetration*
(76,4%)
Population penetration
VK users
(35,4%)
Non Users
* incl. expats
VK users
Non Users Gender ratio
Male
Female

10. Belarus
Age distribution*
68300 19900
173200 36600
646000
Age 12-17
740000 Age 18-24
Age 25-34
Age 35-44
Age 45-54
1032000 Age 55-64
Age 65+
* numbers based on public age data

11. Kazakhstan
users: 2 300 000 Internet users penetration*
(29,1%)
Population penetration
VK users
(13,9%)
Non Users
* incl. expats
VK users
Non Users Gender ratio
Male
Female

12. Kazakhstan
Age distribution*
14700
43200 22200
91000
377000
Age 12-17
371000
Age 18-24
Age 25-34
Age 35-44
Age 45-54
723000 Age 55-64
Age 65+
* numbers based on public age data

13. USA
users: 825 000 Internet users penetration*
(0,3%)
Population penetration
VK users
(0,3%)
Non Users
* incl. expats
VK users
Non Users Gender ratio
Male
Female

14. USA
Age distribution*
17700 6200
33000
112000
37000
Age 12-17
Age 18-24
137000 Age 25-34
Age 35-44
Age 45-54
243000
Age 55-64
Age 65+
* numbers based on public age data

15. Moldova
users: 462 000 Internet users penetration*
(28,2%)
Population penetration
VK users
(13,2%)
Non Users
* incl. expats
VK users
Non Users Gender ratio
Male
Female

16. Moldova
Age distribution*
9300 3600 4300
21700 70500
Age 12-17
75500 Age 18-24
Age 25-34
Age 35-44
Age 45-54
124000 Age 55-64
Age 65+
* numbers based on public age data

17. Azerbaijan
users: 440 000 Internet users penetration*
(9,3%)
Population penetration
VK users
(4,8%)
Non Users
* incl. expats
VK users
Non Users Gender ratio
Male
Female

18. Azerbaijan
Age distribution*
2600
7200 5400
16600 42000
Age 12-17
63000 Age 18-24
Age 25-34
Age 35-44
115000 Age 45-54
Age 55-64
Age 65+
* numbers based on public age data

19. Armenia
users: 350 000 Internet users penetration*
(19,4%)
Population penetration
VK users
(10,9%)
Non Users
* incl. expats
VK users
Non Users Gender ratio
Male
Female

20. Armenia
Age distribution*
1400
4900 3600
13900 45000
Age 12-17
47000 Age 18-24
Age 25-34
Age 35-44
Age 45-54
81000 Age 55-64
Age 65+
* numbers based on public age data

21. Uzbekistan
users: 311 000 Internet users penetration*
(3,6%)
Population penetration
VK users
(1,1%)
Non Users
* incl. expats
VK users
Non Users Gender ratio
Male
Female

22. Uzbekistan
Age distribution*
2600
7200 5400
16600 42000
Age 12-17
63000 Age 18-24
Age 25-34
Age 35-44
115000 Age 45-54
Age 55-64
Age 65+
* numbers based on public age data

23. Georgia
users: 225 000 Internet users penetration*
(17,3%)
Population penetration
VK users
(4,9%)
Non Users
* incl. expats
VK users
Non Users Gender ratio
Male
Female

24. Georgia
Age distribution*
1900 2900
5800 18400
13500
Age 12-17
Age 18-24
Age 25-34
32400 Age 35-44
44000
Age 45-54
Age 55-64
Age 65+
* numbers based on public age data

25. Latvia
users: 203 000 Internet users penetration*
(12,9%)
Population penetration
VK users
(9,0%)
Non Users
* incl. expats
VK users
Non Users Gender ratio
Male
Female

26. Latvia
Age distribution*
3000 2300
7200
29200
13000
Age 12-17
Age 18-24
Age 25-34
32000
Age 35-44
Age 45-54
47500
Age 55-64
Age 65+
* numbers based on public age data

27. Kyrgyzstan
users: 178 000 Internet users penetration*
(8,1%)
Population penetration
VK users
(3,5%)
Non Users
* incl. expats
VK users
Non Users Gender ratio
Male
Female

28. Kyrgyzstan
Age distribution*
3700 1700 3700
15300
7500
Age 12-17
Age 18-24
Age 25-34
25600
Age 35-44
40000 Age 45-54
Age 55-64
Age 65+
* numbers based on public age data

29. Estonia
users: 162 000 Internet users penetration*
(16,3%)
Population penetration
VK users
(12,2%)
Non Users
* incl. expats
VK users
Non Users Gender ratio
Male
Female

30. Estonia
Age distribution*
2700 2600
6200
26100
12000
Age 12-17
Age 18-24
Age 25-34
30400 Age 35-44
35000 Age 45-54
Age 55-64
Age 65+
* numbers based on public age data

31. Israel
users: 143 000 Internet users penetration*
(2,7%)
Population penetration
VK users
(1,9%)
Non Users
* incl. expats
VK users
Non Users Gender ratio
Male
Female

32. Israel
Age distribution*
3100
4600 9100
6600
Age 12-17
14800 28000
Age 18-24
Age 25-34
Age 35-44
Age 45-54
Age 55-64
37000
Age 65+
* numbers based on public age data

33. Tajikistan
users: 129 000 Internet users penetration*
(12,9%)
Population penetration
VK users
(1,8%)
Non Users
* incl. expats
VK users
Non Users Gender ratio
Male
Female

34. Tajikistan
Age distribution*
3000 1100 2500
8300
6900
Age 12-17
Age 18-24
Age 25-34
18600 28500 Age 35-44
Age 45-54
Age 55-64
Age 65+
* numbers based on public age data

35. Lithuania
users: 96 000 Internet users penetration*
(4,2%)
Population penetration
VK users
(3,0%)
Non Users
* incl. expats
VK users
Non Users Gender ratio
Male
Female

36. Lithuania
Age distribution*
1300 1200
3300 11200
6000
Age 12-17
Age 18-24
Age 25-34
15500 Age 35-44
21500 Age 45-54
Age 55-64
Age 65+
* numbers based on public age data

37. Canada
users: 66 000 Internet users penetration*
(0,2%)
Population penetration
VK users
(0,2%)
Non Users
* incl. expats
VK users
Non Users Gender ratio
Male
Female

38. Canada
Age distribution*
2200 600 1250
4500
4300
Age 12-17
Age 18-24
17800 Age 25-34
Age 35-44
16200
Age 45-54
Age 55-64
Age 65+
* numbers based on public age data

39. Turkmenistan
users: 61 000 Internet users penetration*
(24,1%)
Population penetration
VK users
(1,2%)
Non Users
* incl. expats
VK users
Non Users Gender ratio
Male
Female

40. Turkmenistan
Age distribution*
700 900
1900 4300
3850
Age 12-17
Age 18-24
Age 25-34
9800 16200 Age 35-44
Age 45-54
Age 55-64
Age 65+
* numbers based on public age data

41. Source data
Country VK Users Population Penetration Internet users Penetration Male Female Age 12-17 Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+
Russia
63000000 143000000 44,1 68000000,0 92,6 31800000 31200000 9600000 16200000 15500000 4500000 2000000 765000 812000
Ukraine 18000000 45600000 39,5 15300000,0 117,6 9300000 8700000 3226000 5026000 3923000 1050000 434000 145000 228000
Belarus 3400000 9600000 35,4 4450000,0 76,4 1700000 1700000 646000 1032000 740000 173200 68300 19900 36600
Kazakhstan 2300000 16500000 13,9 7900000,0 29,1 1100000 1200000 377000 723000 371000 91000 43200 14700 22200
USA 825 000 312000000 0,3 245000000,0 0,3 486000 339000 112000 243000 137000 37000 17700 6200 33000
Moldova 462 000 3500000 13,2 1640000,0 28,2 250000 212000 70500 124000 75500 21700 9300 3600 4300
Azerbaijan 440 000 9100000 4,8 4750000,0 9,3 350000 93500 42000 115000 63000 16600 7200 2600 5400
Armenia 350 000 3200000 10,9 1800000,0 19,4 244000 108600 45000 81000 47000 13900 4900 1400 3600
Uzbekistan 311000 29500000 1,1 8600000,0 3,6 210000 101000 18900 63100 57500 21500 10600 4300 3400
Georgia 225 000 4600000 4,9 1300000,0 17,3 146000 80000 18400 44000 32400 13500 5800 1900 2900
Latvia 203 000 2250000 9,0 1570000,0 12,9 109000 95000 29200 47500 32000 13000 7200 3000 2300
Kyrgyzstan 178 000 5150000 3,5 2200000,0 8,1 105000 73700 15300 40000 25600 7500 3700 1700 3700
Estonia 162 000 1330000 12,2 994000,0 16,3 86000 76000 26100 35000 30400 12000 6200 2700 2600
Israel 143000 7700000 1,9 5300000,0 2,7 85000 58000 9100 28000 37000 14800 6600 3100 4600
Tajikistan 129 000 7200000 1,8 1000000,0 12,9 102000 27000 8300 28500 18600 6900 3000 1100 2500
Lithuania 96 000 3200000 3,0 2300000,0 4,2 52500 43500 11200 21500 15500 6000 3300 1300 1200
Canada 66 000 32500000 0,2 28500000,0 0,2 40000 26000 4500 17800 16200 4300 2200 600 1250
Turkmenistan 61000 5100000 1,2 253000,0 24,1 37000 24000 4300 16200 9800 3850 1900 700 900

42. Feel free to contact me:
Ondřej Pavelek
@ondrejpavelek
linkedin.com/in/pavelek
Ondrej.Pavelek@gmail.com