Part of the FutureWorld Social Media Masterclass Series. Location based services deal with the new layer of context and relevancy that GPS enabled smartphones have added to the world of business and marketing.

1. The Social Imperative
Location Based Services
The Social Media MasterClass 2011

2. Coming up…
Another “next big thing”!

3. Location is powerful because it
adds a layer of relevance.

5. http://www.thegrid.co.za/

7. Location services in the real
world...

11. Breakfast.
Courtesy...

13. Marketers!
How about
dropping virtual
product into the
real world?

15. Success!

16. But.
Location Services raise fulfilment to
critical status.

18. Why so much oversharing?

21. http://pleaserobme.com/

22. A story of Grannies, how easy it is to share music and how Brittanica bet the house
against humans freely giving their time to edit an encyclopedia…

23. Oversharing is creating and
killing entire industries...

25. Back to location…
What could it mean for business?

26. Locate a shop / ATM / general
service near me…

27. Locate a shop with the same
item at a cheaper price…

28. Communications and experiences
that activate on location – even if
that location isn’t your
establishment.
(Wine at a restaurant,
buying wine at Macro,
tasting Wine on a wine farm)

29. Roving salesman!

30. www.futureworld.co.za
Andy Hadfield
@andyhadfield
andy@onebigwidget.com
www.andyhadfield.com
Images, sources and quotes credited in slides/slide
notes where appropriate. All content Copyright
FutureWorld and Andy Hadfield. All Rights Reserved.