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Very creative display
      Cartoon’s	
  Kitekat	
     Kinder	
  surprise	
  	
  
Very creative display
   Markers	
  Edding	
     Guitars	
  from	
  YAMAHA	
  
Very creative display
              Football	
  balls	
  
Merchandising – out of stock ;)
   Bonaqua	
  (Coca-­‐Cola)	
  vs	
  Pepsi	
  (PepsiCo)	
  	
  
“Raider” seizure
  Stand	
  HEINEKEN	
     Stand	
  Thermasilk	
  
“Raider” seizure
Starui	
  Melnik	
  (beer)	
     Camay	
  &	
  BalLka	
  
Pallet decoration
   Homemade	
  Cif	
     New	
  Beer	
  
Pallet decoration
Promo SKUs
“Premium”	
  BUY&Get	
     Orbit	
  +	
  Snickers	
  
Alcohol brands
      Absolut	
     Johnnie	
  Walker	
  
Alcohol brands
   BACARDI	
     Jagermeister	
  
Alcohol brands
 Board	
  Stand	
  for	
  Vine	
  Brand	
  	
     MarLni	
  
Alcohol brands
      STOCK	
     Chinzano	
  
Alcohol brands
  Jameson	
  и	
  BallanLnes	
     Finlandia	
  
Cross-category
 Flavor	
  for	
  chicken	
     Vodka	
  &	
  chocolate	
  
Cross-category
GilleZe	
  everywhere…	
     Raid	
  vs	
  Food	
  
Dispensers
      Persil	
     Ariel	
  
No fantasy >>> just regular shelf
No fantasy >>> just regular shelf
Future for all POSM>>>



       Anton	
  Razumov	
  
       +7	
  916	
  705	
  80	
  04	
  
       anton.razumov@gmail.com	
  
       linkedin.com/in/antonrazumov	
  
       slideshare.net/antonrazumov	
  
       twiZer.com/ZooMik	
  

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