Toon van Galen

Almere Stad Area, Netherlands Netherlands

Partner/Director

Apparel / Fashion

Ratera & van Galen specializes in strategic and tactical Shopper Marketing, supported via shopper research studies. Many projects involve Path to Purchase optimisation and Path to Profit analyses and shopper segmentation. For retailers we do store clustering, planograms outsourcing, store layout and traffic flow analysis. Our first office is based in Kuala Lumpur, Malaysia since 1998 and operates across Asia. Our second office started in 2011 in Naarden, The Netherlands, and operates globally. We work for global companies in the fast moving consumer goods industry as well as for global and local retailers. Specialties: Shopper Marketing Implementation Shopper Insight studies Shoppe...