2. Semiotics is the study of codes or languages
and the signs from which they are made, such
as words in a spoken or written language.
It looks how signs and symbols are used to
communicate and develop interpretations.
There is a range of other languages or codes
that we have learnt to read. For
example, nodding or shaking your head means
yes or no in body language.
The word Semiotics is derived from the Greek
word, Semeiotikos which means an abservant
of signs.
12. Pierce Argument
20. Forms of sign • He introduced Icon The signifier is perceived as
resembling the signified. A pictorial representation , a photograph, an
architect’s model of a building are all icons because they imitate or
copy aspects of their subjects
21. Index • An index has a factual or casual connection that points
towards a subject. • Example • A nest image is an icon but also an
index of a bird.
22. Symbol • A symbol has an arbitrary relationship between the
signifier and the signified. • The interpreter understands the symbol
through previous knowledge and experience. • Spoken or written
words are symbols. • For example flags.
