Semiotics

1. SEMIOTICS

2. Semiotics is the study of codes or languages
and the signs from which they are made, such
as words in a spoken or written language.
 It looks how signs and symbols are used to
communicate and develop interpretations.
 There is a range of other languages or codes
that we have learnt to read. For
example, nodding or shaking your head means
yes or no in body language.
 The word Semiotics is derived from the Greek
word, Semeiotikos which means an abservant
of signs.


5. 


6. 


7. 



8. Roland Barthes
•
•
•

9. 


10. 



11. 

12. Pierce Argument



20. Forms of sign • He introduced Icon The signifier is perceived as
resembling the signified. A pictorial representation , a photograph, an
architect’s model of a building are all icons because they imitate or
copy aspects of their subjects
 21. Index • An index has a factual or casual connection that points
towards a subject. • Example • A nest image is an icon but also an
index of a bird.
 22. Symbol • A symbol has an arbitrary relationship between the
signifier and the signified. • The interpreter understands the symbol
through previous knowledge and experience. • Spoken or written
words are symbols. • For example flags.


13. Forms of Sign



14. 