The document discusses various examples of viral marketing campaigns for different brands such as Hotmail, Burger King, Watchmen, Peerflix, Bob Dylan, Smirnoff, The Simpsons, Dove, and The Dark Knight. It provides details about the campaigns such as how they engaged users online through interactive websites, videos, games and fake media. Many of the campaigns were highly successful in generating millions of views and interactions online which helped promote the brands.
2. Hotmail
Viral marketing term really
started
Free e-mail
Zero to twelve million
users in just 18 months.
3. Burger King
The Subservient Chicken
Just one day after the one
million people had already
given their commands
The site's technology
Million hits
Within a week, it had
received 20 million hits
4. Watchmen
Fake newscasts and mock
PSAs.
Fans are pumped up, and
anxiously awaited for the
movie’s release.
This created a good strength
of crowd in the openings of
the movie.
5. Peerflix
To build awareness of the
brand.
1st person game.
5 levels in all
Users get money for taking
pictures
The final level 'Celebritology'
center.
5,568,334 visitors overall.
Roughly 5% of unique
visitors (100,000) also visited
the Peerflix.com main site.
7. Smirnoff
“Tea Partay”
It featured preppy, Ivy
League white boys doing a rap
about throwing a tea party.
Youtube
Had received 3,325,244 and
on.
8. Simpsons
Episodes
Kwik E-Mart was created
Employees
Products
Site(Billion Likes)
Huge amount of Responses
Movie
9.
10. Dove
“Real Beauty” by Rankin
Only online
Youtube
Millions of Likes
40,000 times in day one of
the release and 1,700,000
times in just a month of the
upload
Brand
11. Dark Night
Websites
The Dark Knight made
ridiculous amounts of money
at the box office and on DVD.
Earned over one billion
dollars in worldwide ticket
sales
2 Academy Awards
Heath Ledger’s death