1. Session 1: Your name is your most valuable intellectual
property
October 13th, 2011
6 PM
OISE, Education commons

2. Course overview
 4 weeks
 Sessions build on one another
 25% theory, 75% hands-on
 Guest speakers and co-panelists

3. Goals
 By the end of the 4th session you should..
○ Have a good understanding of how search
engines work
○ Have a number of accounts setup on social
networking sites with a focus on marketing your
work
○ Have the most important facts about yourself
under one roof: a professional website/blog
○ Have this website be on the way to be top search
result for yourself
○ Understand why this is important

4. #1 Goal
 Your own, professional-looking website
 That you can manage yourself

5. Everything’s amazing but
nobody’s happy...
 Everything's amazing but...

6. Things are changing...

7. The new reality
 You will be googled, like it or not

8. What happens if someone
googles you
 One of two possibilites

9. Myth 2
 Websites like Facebook and Twitter are
a waste of time...
 Maybe...

10. Myth 3
 It’s hard to setup a website
 False!!!

11. How do search engines
(Google) work?
 How do search engines work?

12.  The internet is like a beach where you
footprints never wash away

13.  One of two things will happen if you
apply for a job, either the employer will
do a google search on you, or he/she
will hire someone to do it
 Following that, one of two things will
happen, they will either find nothing of
consequence, which is bad. Or find
something bad, which is horrible

14.  Think of it this way, do you want
someone to read an unauthorized
biography of you? Or an authorized
one?