With co-hosts Grace Hill, we hosted a fantastic webinar with Doug Chasick, “The Apartment Doctor,” on the topic of “How to Survive the Next Housing Bubble.” Doug shared his perfect property prescription for maximizing income and minimizing turnover in your community and provided tips that will help your business thrive during the next housing bubble.

1. How to Survive the Next
Housing Bubble
Doug Chasick, CPM®, CAPS, CAS, Adv. RAM , CLP, SLE, CDEI
The Apartment Doctor™

2. AppFolio
Web-Based Property Management Software
Complete Solution Includes:
• Property management and accounting
• Online rent collection (free)
• Prospect / guest card tracking
• Marketing
• Website
• Payment processing
• Online applications
• Resident Screening
So You Run A More Successful Business

3. Grace Hill
• Leading Education Provider
• Apartment-Industry
Specific Training
• Vision Learning
Management System (LMS)
• www.gracehilllearning.com

4. Polling Question #1
Compared to my 2013 annual budget, my 2014 annual budget
has rent increases that are:
• The same as 2013 rent increase amounts
• Greater than 2013 rent increase amounts
• Less than 2013 rent increase amounts

5. The Predictions

6. 7. The “Shadow
Market” lives

7. 6. Another bubble is on the way

8. 5. Jobs = households = demand

9. 4. Location, location, location

10. 3. Service will trump price

11. 2. Inclusive pricing rules

12. The Number 1 Prediction:
Authenticity WINS!

13. Polling Question #2
In order to compete effectively, I must have:
• Access to my data anywhere, any time, using any device.
• Complete integration of my data through a single portal
• The ability to design custom reports

14. 11/21/
13

15. 1. All NOI is local

16. 2. It’s all about your front line staff

17. 3. It’s all about your customers

18. 4. Maintenance rules

19. 5. Be user-friendly

20. Polling Question #3
Based on these predictions, I feel that my co-workers and I need
the most development in this area in order to be competitive:
• Positioning ourselves as more desirable than the “Shadow Market”
• Improving customer service, and marketing this strength
• Streamlining our pricing
• Getting “real”

21. 6. Fire worst customers now

22. 7. Stop talking about retention –
just retain!

23. 8. Measure or die

24. 9. It’s all about the

25. 10. Treat problems, not symptoms

26. Polling Question #4
I think the most important element of my 2014 management plan
should be:
• Increased training and development for all on-site staff
• Detailed and frequent measurement and analysis of KPIs
• Reviewing and revising systems to ensure efficiency
• My early retirement!

27. For more information
www.census.gov
www.corelogic.com
www.realtytrac.com
www.rentrange.com
http://www.nmhc.org/Content.cfm?ItemNumber=55508

28. Thanks for attending!
Doug Chasick, CPM®, CAPS, CAS, Adv. RAM , CLP, SLE, CDEI
The Apartment Doctor™