'Technology demonstration: Mobile ad tracking' - Tracking conversions and cost-per-install - Paul M++ller - #APS2013
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Paul is the CTO and a co-founder of adeven. He is responsible for building and scaling adeven’s technologies. Previously, Paul was the CTO and Managing Director for two companies, rapidrabbit and Müller & Wulff GmbH.
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'Technology demonstration: Mobile ad tracking' - Tracking conversions and cost-per-install - Paul M++ller - #APS2013
- 1. Company featured in Download App Tracking Installs and Conversion Paul H. Müller CTO & Co-founder 1
- 2. BUSINESS INTELLIGENCE FOR MOBILE APPLICATIONS Your tracking provider should offer you 2 Transparency Comparable data PrivacyPrivacy
- 3. BUSINESS INTELLIGENCE FOR MOBILE APPLICATIONS The Complied SDK 3BUSINESS INTELLIGENCE FOR MOBILE APPLICATIONS BUSINESS INTELLIGENCE FOR MOBILE APPLICATIONS ‣Black box ‣Often causes crashes ‣Doesn’t play well with others ‣Potential privacy hazard Compiled SDK
- 4. BUSINESS INTELLIGENCE FOR MOBILE APPLICATIONS 4BUSINESS INTELLIGENCE FOR MOBILE APPLICATIONS Open source SDK Get the recipe not the cake Plays nice with others Debuggable Customizable BUSINESS INTELLIGENCE FOR MOBILE APPLICATIONS
- 5. BUSINESS INTELLIGENCE FOR MOBILE APPLICATIONS It’s the right decision. 5 Choose an ePrivacy compliant tracking provider BUSINESS INTELLIGENCE FOR MOBILE APPLICATIONS
- 6. BUSINESS INTELLIGENCE FOR MOBILE APPLICATIONS 6 Comparable data is what matters ‣Conversion ≠ optimization ‣Facebook measurement partners ‣Cohort analysis BUSINESS INTELLIGENCE FOR MOBILE APPLICATIONS
- 7. Paul H. Müller +49 175 4364 809 CTO & Co-founder paul@adeven.com 7 adeven london 131-151 Great Titchfield Street London W1W 5BB United Kingdom + 44 78 860 17 347 adeven berlin Breite Straße 21 13187 Berlin Germany + 49 30 91 46 00 83 + 49 30 25 74 96 75 adeven.com