Paul is the CTO and a co-founder of adeven. He is responsible for building and scaling adeven’s technologies. Previously, Paul was the CTO and Managing Director for two companies, rapidrabbit and Müller & Wulff GmbH.
2. BUSINESS INTELLIGENCE
FOR MOBILE APPLICATIONS
Your tracking provider should offer you
2
Transparency Comparable
data
PrivacyPrivacy
3. BUSINESS INTELLIGENCE
FOR MOBILE APPLICATIONS
The Complied SDK
3BUSINESS INTELLIGENCE
FOR MOBILE APPLICATIONS
BUSINESS INTELLIGENCE
FOR MOBILE APPLICATIONS
‣Black box
‣Often causes crashes
‣Doesn’t play well with others
‣Potential privacy hazard
Compiled SDK
4. BUSINESS INTELLIGENCE
FOR MOBILE APPLICATIONS 4BUSINESS INTELLIGENCE
FOR MOBILE APPLICATIONS
Open source SDK
Get the recipe not the cake
Plays nice with others
Debuggable
Customizable
BUSINESS INTELLIGENCE
FOR MOBILE APPLICATIONS
5. BUSINESS INTELLIGENCE
FOR MOBILE APPLICATIONS
It’s the right decision.
5
Choose an ePrivacy compliant
tracking provider
BUSINESS INTELLIGENCE
FOR MOBILE APPLICATIONS
6. BUSINESS INTELLIGENCE
FOR MOBILE APPLICATIONS 6
Comparable data is what matters
‣Conversion ≠ optimization
‣Facebook measurement partners
‣Cohort analysis
BUSINESS INTELLIGENCE
FOR MOBILE APPLICATIONS
7. Paul H. Müller
+49 175 4364 809
CTO & Co-founder
paul@adeven.com
7
adeven
london
131-151 Great Titchfield Street
London W1W 5BB
United Kingdom
+ 44 78 860 17 347
adeven
berlin
Breite Straße 21
13187 Berlin
Germany
+ 49 30 91 46 00 83
+ 49 30 25 74 96 75
adeven.com