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iPhoneWay18/10/09 @metropointhotel www.appreview.in.th
Content Smartphone Market share (Worldwide) iPhone & Game Changing Sample Applications & Trend Appreview
Market Share & Hightlights
Smartphone OS Marketshare
Global Smartphone Sales
Usage shares of various mobile platforms when it comes to web browsing
Other Highlights App Store hits 1 billion downloads in just nine months and now hits  	2 billion downloads, 85,000 apps [28 Sep. 09] Apple sells 1 Million iPhone 3GS’s in 3 days Video uploads to YouTube have increased 400% a day since the launch of the iPhone 3GS
iPhone & Game Changing
Handset: User Interface & Experience Touch Screen Era Full Web User Experience
Smartphone        Mobile Multimedia Platform
AppStore & Ecosystem Offered solution for…. Mobile App. Distribution Method Payment
Impact on other Market Segments Mobile Internet Mobile Gaming
Sample App. & Trend ,[object Object]
 Mobile Advertising
 Mobile Social Network
 Mobile Social Gaming
 Micropayment,[object Object]
Mobile Advertising (Case study I)
Augmented Reality Combination of  real World and Virtual  Reality Source of  Content Local ContentWikipediaYelp Google Local SearchFlickrTwitter App: Layar
Augmented Reality Combination of  real World and Virtual  Reality Source of  Content Social Tagging (Crowed Sourcing) App: Sekai Camera
Augmented Reality + LBS App: Bionic Eye
Mobile Advertising (Case Study II) Mobile Search Search by Photo Search by Voice Exclusive Promotion Weblink Video Trailer App: getfugu
Mobile Social Network (with Mashup) Tweetglobe TweetMic
Mobile Social Gaming (Online) Cocoto Kart    Taptap3 Sniper VS. Sniper
MicroPayment    In App Purchase TaptapStore

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