10. Cultural Tourism Rank Item Relative Frequency Rank Item Relative Frequency 1 Shopping 77.31 10 Karaoke 4.81 2 Night market 62.72 11 Theme park 4.45 3 Historic site 43.51 12 Artistic and cultural performance 3.63 4 Exhibition 23.91 13 Spa, sauna 3.31 5 Adventure or eco-tourism 14.34 14 Golf 2.20 6 Hot spring 13.83 15 Cultural festivals 1.64 7 Massage 11.63 16 Esthetics 1.42 8 Lake 11.05 17 Wedding or personal studio photo shoot 1.00 9 Pub or Clubs 7.29 ( Tourism Bureau, Ministry of Transportations and Communications, Taiwan, 2007)
24. Methodology Sampling Method convenience sampling Participants tourists leaving Lukang Number of participants at least 400 Survey tool questionnaire
26. Questionnaire Please place a check ( ) on the appropriate lines in terms of the degree of the following emotions you feel after your visit to Lukang: Degree of Emotion classic ____ : ____ : ____ : ____ : ____ not classic ancient ____ : ____ : ____ : ____ : ____ new sentimental ____ : ____ : ____ : ____ : ____ unsentimental traditional ____ : ____ : ____ : ____ : ____ nontraditional history ____ : ____ : ____ : ____ : ____ modern