Everybody talks of Social Media and gets interest in promoting their offerings on this media, thinking it as Messiah which is not, its just another tool for your brand engagement with your customers. After a certain point of time, brand marketers and so called digital strategists are stuck up with various issues, keeping this in mind we take the existing social media marketing of various organizations with our innovative and unique ideas to the next level of engagement ensuring predefined ROI and monetization of the efforts.

1. Social Media
2.0
Aroon Kumar
aroon@aroon.in

2. While Going Social…..
Its DEJAVU
Has Legal seen
this Lets put all our
Our Competitors TVC s on YouTube
have FB Pages
Lets go
Social too
Is this working

3. What you have?
A Fan Page with “0000000” fan
following……..
Your Twitter Handle gets “000” mentions
everyday
With all these where are you heading………?
You have uploaded all your TV commercials …………
You have 000000 posts every…..

4. Post DEJAVU………..blues
• Once I am on Facebook, I will have fans!
• I have fans but nothing happens after that!
• I am on Twitter but nobody follows me!
• I tweet as much as possible in a day but….!
• My YouTube channel is updated with all my TV
commercials but nothing happens…..!
• I always update my product details for awareness
among my fans and followers but….!
• People talk about me but I don’t know where…!

5. Wondering……

6. To understand the Driving force
Special Thought
Promotions Leadership
Social
Commerce
Influence
Customers
Engagement
Puretech ensures Customer participation as it’s center of all Engagement activities

7. Why Customers interact on your social network!
Businesses Believe Consumer Opinion
• Learn about New Products-73% •Receive Discounts – 61%
• Receive General information-71% •Make Purchases – 55%
• It's not always the content, the profile, or publishing information
regularly; it's about understanding and delivering what
customers want.
• Customers can and will cut ties with brands that do not take their
best interests into account.
• Consumers realize the power to reduce or eliminate stream
fatigue by tailoring the relationships they maintain in each social
network
IBM’s study on what consumers seek from social network relationship - HBR Blog

8. Focus is getting mixed……….
Age of
Conversation
Dawn of
Sharing
Puretech facilitates Conversation, creating Influence!

9. Puretech understands the Social Transmission
The Social Brain

10. We Bring Expertise,
Adding Value !

11. Social Media is for Leads & Sales

12. Social Media is for B2B & B2C

13. Our Social Network Wheel

14. We customize every campaign

15. Social is Digital
Puretech facilitates Socio-Digital Communication and builds Digital Engagement

16. We Specialize in…
Social Media Marketing
OAM
Online Reputation Management
Landing Page Optimization
WOM
Interactive Apps & Games

17. We maximize your digital ENGAGEMENT
You have...... Puretech gets…..
Fans Insights
Number of Likes
Twitter Handle
R Analytics to measure
Followers
Video Sharing Channels O Subscribers
Presence Engagement
Offerings
I Advocacy
Followers Influencers

18. Our Clients - Digital Marketing

19. Our Clients – Web Solutions

20. Our Recognition
• Stanford University Project- http://haas.stanford.edu
- Winner of the 2006 Webby Official Honoree Award - “The Oscars of the
Internet”
- Winner of the 2005 Standard of Excellence Web Award for Outstanding
achievement in web site development from the Web Marketing Association,
USA for the project http://haas.stanford.edu
• Contributing member of the Prime Minister’s IT Task Force-Internet
committee
• Winner of the RAPA award for ‘Best Website Designer’
www.sriaurobindosociety.org.in
• Puretech has been on the panel of judges for the Abby Awards, Mumbai
judging for the Web Excellence category.

21. Allow us to Seize the Opportunities for you!
Thank you !!
aroon@aroon.in
Twitter: @aroonin