visual communication diploma level faculty art & design (diploma in graphic design)

1. V
Visual Communication
CDG 204
School of graphic design 2014
Lecturer: Miss. Hafiza Wahida Abd Kadir

2. 16
contents
Scared
of seeing Story
telling
work
strategy
message
s
influence
s
creativity
Typo
graphytext
images
design
paper
colour
profiles
sound
interplay

3. SCARED OF SEEING
 Based on how we feels by emotions;
 Sadness, emptiness, scared to be alone, cause of
death, happiness and more.
 some scared of seeing it can be from;
 Personal experience, friends experience, story by
mouth to mouth.
 How it effects based on ‘mind over body’ for each
person who takes it.

4. Picture 1: visual scared of seeing
Does this kind of visual affects our heart
feeling?
OR
Does this kind of visual makes us think
about our health?

5. Picture 2: visual scared of seeing
Put our self in her shoes;
How do we feel?

6. ?
ICE BREAKING;
Can we think or imagine some of
NEW ADS by using SCARED OF
SEEING CONCEPT?

7. STORYTELLING
 Dramaturgy;
 The art of telling story ;
 The audience have to follow the story right to the end.
 2 levels dramaturgy;
 What happens
 usually it comes to word..to be continue - tv series
 Series of teaser – advertising campaign
 How it happens
 The process of.

8. Picture 3: visual storytelling; how it happens.

9. Cont…
 3 TECHNIQUES:
 The dramatic;
 Involving the persecutor, the victim and the rescuer ;
 Often seen in plays, films, journalism and advertising.
 The non-dramatic;
 Based on a more open and gentler dialogue with the audience.
 The interactive;
 Kind of middle ground between the two techniques.
 A website gives the visitor complete freedom, but of course only
within the limitations of interactivity.

10. Picture 4: visual storytelling;
dramatic techniques.
ICE BREAKING;
Can we put some HEADLINE to this
visual?
AND
Whose or which ORGANIZATION
involved in this visual?
IF
We make this visual into an ADS.

11. Picture 5: visual storytelling;
dramatic techniques.
ICE BREAKING;
Can we put some HEADLINE to this
visual?
AND
Whose or which ORGANIZATION
involved in this visual?
IF
We make this visual into an ADS.

12. Picture 6: visual storytelling; non-dramatic techniques.
ICE BREAKING;
A debate in the media can ensure community and authorities take responsibility.

13. Picture 7: visual storytelling; non-dramatic techniques.
ICE BREAKING;
A debate in the media can ensure community and authorities take responsibility.

14. Picture 8: visual storytelling; non-dramatic techniques.
ICE BREAKING;
A debate in the media can ensure community and authorities take responsibility.

15. WE’LL TAKE THIS PLACE NEXT
ICE BREAKING;
By using the text above;
CAN WE IMAGINE WHAT KIND OF VISUAL SUITABLE TO SUPPORT THE TEXT.

16. WORK
 MESSENGERS
 The messenger;
 A subeditor, designer, art director, filmmaker, web designer HELPS
the sender or client to reach the receiver.
 They works on a newspaper, TV channel, an advertising agency, design
company or at a web agency.
 SUPPLIERS
 Photographers, cameraman and illustrators provide newspapers, TV
channels and advertising agencies with editorial and commercial
material.
 CLIENTS
 Often work on a newspaper or for a TV channel or in company’s
marketing, advertising or PR department.

17. Picture 9: visual work
ICE BREAKING;
Embark a few QUESTION in our
mind:
• BRAND of this ads?
• TECHNIQUE of this ads?

18. Picture 10: visual work
ICE BREAKING;
Embark a few QUESTION in our
mind:
• BRAND of this ads?
• TECHNIQUE of this ads?

19. Picture 11: visual work
ICE BREAKING;
Embark a few QUESTION in our
mind:
• BRAND of this ads?
• TECHNIQUE of this ads?

20. Picture 12: visual work
ICE BREAKING;
Embark a few QUESTION in our
mind:
• BRAND of this ads?
• TECHNIQUE of this ads?

21. Picture 13: visual work
ICE BREAKING;
Embark a few QUESTION in our
mind:
• BRAND of this ads?
• TECHNIQUE of this ads?

22. CONCLUSION
...A GREAT IMAGINATION comes from a GREAT MINDS…”
… get INSPIRED from what you SEEING…”
…LESS is MORE in our LIFE…”

23. OUTCOME 1 (10%)
1. By using 3 topics;
• SCARED OF SEEING
• STORY TELLING
• WORK
i. Find any issues
(pollutions, abuse, creativity, etc)
and visualize it. (COMPUTERIZE)
ii. Size: A3
(it can be portrait or landscape).
DATE LINE OF WORK WILL BE ON:
20 of FEBRUARY 2014 (THURSDAY – 9.00 AM)