Social Media For Non Profits - The Basics

20 th Annual Agency Conference: Fundraising with One - Click Fundraising with One-Click How to use social media to raise awareness, engage donors, and recruit volunteers Presentation & Discussion with: Food Bank For New York City MASBIA Reaching Out Community Services

20 th Annual Agency Conference: Fundraising with One - Click QUICK SURVEY Goal of this workshop: To provide you with an understanding of the tools and best practices for utilizing social media to further your mission .

20 th Annual Agency Conference: Fundraising with One - Click Earn Trust: Edelman Trust Barometer

20 th Annual Agency Conference: Fundraising with One - Click WHY THIS MATTERS TO YOU – A NON PROFIT: People are online talking about the issues you care about and the services you offer. 9 out of 10 nonprofits (89%) have a presence on Facebook as of 2011 * SOCIAL MEDIA ,[object Object],DEFINITION: Forms of electronic communication, such as Web sites for social networking and blogging, through which users create online communities to share information, ideas, personal messages and other content

Working to End Hunger in New York City Food Bank’s social media goal - expanding reach among core groups and into new audiences Volunteers Advocates Foodies Sustainability Crowd Celebrity Watchers Advocates 20 th Annual Agency Conference: Fundraising with One - Click

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20 th Annual Agency Conference: Fundraising with One - Click THE SOCIAL NETWORK Face what? Tweet who? Understanding Facebook and Twitter

20 th Annual Agency Conference: Fundraising with One - Click FACEBOOK

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20 th Annual Agency Conference: Fundraising with One - Click TWITTER

20 th Annual Agency Conference: Fundraising with One - Click YOUR MESSAGE What to say and when to say it: Defining your message, strategy, and refining your goals

20 th Annual Agency Conference: Fundraising with One - Click ,[object Object],[object Object],[object Object],[object Object],Messages Should: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All your communication should move you in the same direction: FORWARD

20 th Annual Agency Conference: Fundraising with One - Click Examples of various posts

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20 th Annual Agency Conference: Fundraising with One - Click ANNOUNCING FREE TAX PREP SERVICES

20 th Annual Agency Conference: Fundraising with One - Click HANDLING COMMENTS & QUESTIONS:

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20 th Annual Agency Conference: Fundraising with One - Click WE LOVE THIS:

20 th Annual Agency Conference: Fundraising with One - Click Google Analytics

20 th Annual Agency Conference: Fundraising with One - Click TWEET ME THE MONEY! Enhancing your Community: Cultivating supporters, volunteers, and potential donors

20 th Annual Agency Conference: Fundraising with One - Click LIST BUILDING Engage your strongest supporters: Cultivate new supporters: Respond, people want personal: It’s considered rude to ask for money numerous times.

20 th Annual Agency Conference: Fundraising with One - Click VARIOUS SUPPORT OPPORTUNITIES ,[object Object],[object Object],[object Object]

20 th Annual Agency Conference: Fundraising with One - Click Engage and recruit volunteers. Last year alone, volunteers saved the Food Bank $1.9 million through our volunteer programs. ENGAGING VOLUNTEERS

20 th Annual Agency Conference: Fundraising with One - Click CONTACT US facebook.com/foodbanknyc twitter.com/foodbank4nyc youtube.com/foodbank4nyc Ashley Goforth – agoforth@foodbanknyc.org

20 th Annual Agency Conference: Fundraising with One - Click Don’t take my word for it – Hear from your peers

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20 th Annual Agency Conference: Fundraising with One - Click ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fundraising with One-Click How to use social media to raise awareness, engage donors, and recruit volunteers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Explore the sites first. Food Bank staff create personal accounts before building an official account.

Social Media For Non Profits - The Basics

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Social Media For Non Profits - The Basics