1. A blueprint for creating an effective business plan & operations manual for your interior decorating, home staging or design related business. Plan You are here Success! Execute Dream Design Board for Your Biz ™ 1 Copyright 2010 (c) Ashley Whittenberger Companies, Inc.

2. Copyright 2010 (c) Ashley Whittenberger Companies, Inc. 2 Designing Your Business Model

3. Copyright 2010 (c) Ashley Whittenberger Companies, Inc. 3

4. Customer Segments Copyright 2010 (c) Ashley Whittenberger Companies, Inc. 4 Mass market Niche Market Segmented Diversified Multi-sided Markets

5. Value Proposition Copyright 2010 (c) Ashley Whittenberger Companies, Inc. 5 Newness Performance Customization Getting the Job Done Design Brand/Status Price Cost reduction Risk Reduction Accessibility Convenience/Usability

6. Channels Copyright 2010 (c) Ashley Whittenberger Companies, Inc. 6 Direct Sales Force Web Sales Own Stores In-Direct Partner Stores Wholesaler

7. Customer Relationships Copyright 2010 (c) Ashley Whittenberger Companies, Inc. 7 Personal Assistance Dedicated Personal Assistance Self-Service Automated Communities Co-creation

8. Revenue Streams Copyright 2010 (c) Ashley Whittenberger Companies, Inc. 8 Asset sale Usage Fees Subscription Fees Lending/Renting/Leasing Licensing Brokerage Fees Advertising

9. Key Resources Copyright 2010 (c) Ashley Whittenberger Companies, Inc. 9 Physical Intellectual Human Financial

10. Key Activities Copyright 2010 (c) Ashley Whittenberger Companies, Inc. 10 Production Problem Solving Platform/Network

11. Key Partnerships Copyright 2010 (c) Ashley Whittenberger Companies, Inc. 11 Optimization & economy of scale Reduction of risk & uncertainty Acquisition of resources & activities

12. Cost Structure Copyright 2010 (c) Ashley Whittenberger Companies, Inc. 12 Cost driven Value driven Fixed Costs Variable Costs Economies of Scale Economies of Scope