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Conversational Marketing: an Introduction

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✔ Antony Slabinck
✔ Antony Slabinck

Learn what you need about Conversational Marketing in 15 minutes. Be sure to check out some of the other presentations from our LBi Client Afternoon.

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Conversational Marketing An Introduction
Conversational Marketing: an introduction LBi Client Afternoon - 21 April 2010
What we will talk about participation pull ENGAGEMENT mobile blog influence facebook DIALOG twitter CONVERSATION COMMUNITY business advocates push
Introduction PUSH DIALOGUE
#FFS STOP SHOUTING !
havingsecond thoughts ?(think again)
Many users 1.700.000.000 internet users 400.000.000facebook users 150.000.000 blogs 75.000.000 twitter users 50.000.000linkedin users
Active users 100.000.000youtube video views 60.000.000 facebook status updates 50.000.000 tweets 10.000.000 facebook photo uploads 4.000.000 blog posts EACH DAY !
Frequent users Facebook surpasses Google asN°1 US website WHAAT ?!
Innovative users Facebook Mobile hits 100.000.000 users, nowbigger than Twitter
OK, butwhat’s in it for us ?
Some benefits :a summary Reach Speed / Ease of use Natural SEO Insights (market and consumer) Targeting 1-to-1 communication (personalization) Relationship building Get a ‘face’ (branding)
Start theCONVERS(at)ION
This is about reaching the top of the engagement pyramid
6 Degrees of Participation ROI Empower Advocate Collaborate Fan Participate Facilitate Listen Indifferent Publish
Build relationships not databases
Many tools available …
Know your target group: The average social network user is 31 The fastest growing demographic on Facebook is women over 55 The average ‘social gamer’ is a 43-year-old woman WHO WHAT WHERE WHY
influential ≠ influencing
Think outside of the (internet -) box…
TAKE YOUR COMMUNITY OFFLINE !
Can't please everyone is the secret to being remarkable - Seth Godin
Do good rather thanLook good
Do not let social media become a face(book)lift
External changes require internal changes
the 80% 80% RULE
80% of succesis getting your company ready ... only 20%is about technology
This is about becoming the Über-Connected Organization - Harvard Business Review
Conversation Manager,anyone ? (check the other session )
! START small
do as Abraham Lincoln said: “I walk slowly, but I don't walk backwards”
Thanks… Talk to you soon!www.twitter.com/LBi_Belgiumwww.lbigroup.be

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