Powerpoint about Andrew Goodwins concepts

1. Andrew Goodwin’s
conventions of
music videos

2. Typical genre characteristics
Music videos tend to include a demonstration of
typical genre characteristics. Rock/indie bands
typical use performances of the band playing the
song, dance routines are typical for hip hop and
pop bands and rap videos regularly feature sports
cars and half naked woman.
A music video that makes fun of these conventions
would be Bob Sinclar & Cutee B - Rock This Party :
https://youtu.be/Ft3Xs292e_M

3. The 5 key aspects to
a music video:
- The relationship between song and visuals
- Narrative and the performance of the song
- The technical aspect of the music video
- Focus on the protagonist in the video
- How the lyrics are interpreted by the
audience

4. Reference to the voyeuristic portrayal
of the human body
Voyeurism is the idea of looking in order to gain
sexual pleasure, woman will be objectified through
camera angles and fragmented angle shots. The
idea becomes more complex when associated with
the male body as women respond in a different
way compared with men.
Voyeurism is used in order to sell the artists music
through sex appeal, a recent example would be
Miley Cyrus’ Wrecking Ball.