by Jill Bowers & Aaron Ebata. Presented at the annual meeting of the National Council on Family Relations, San Francisco, CA. October 2009.

1. Evaluating the Use and Impact of an Online Resource for Parents Jill R. Bowers, MS, CFLE, CFCS Aaron T. Ebata, PhD University of Illinois at Urbana-Champaign

6. Monthly Page Views

7. Page Views by Category

10. User Groups Parents (n=53) Parents/Pros (n=34) Professionals (n=39) Age Under 35 47% 17% 6% 35-44 42% 37% 22% 45-54 7% 37% 38% 55 or over 4% 10% 34% Education Some College or less 27% 16% 6% College Graduate 42% 25% 27% Post Graduate 31% 59% 67%

14. Quality of Content by User Group

15. Find Source Credibility by User Group

16. Comparison to Other Sources % reporting P247 is “more useful” * Significantly different at p < .05 Parents Parents/Pros Pros Books or magazines 54% 67% 55% Brochures or fact sheets 54% 70% 64% Parenting newsletters 56% 64% 56% TV shows or videos 55% 63% 75% Parenting classes 24% 33% 35% Doctors or nurses 22% 48% 46% Child care providers* 30% 60% 61% Other parents or friends* 44% 64% 80% Relatives or in-laws* 38% 64% 79%

17. What Parents Learned % reporting “agree” or “strongly agree” Parents Parents/Pros Understand children’s behavior and development 83% 100% Learn useful parenting practices or strategies 81% 100% Learn ways to manage challenges of family life 66% 93% Cope with stresses of parenting 64% 79% Feel less anxious or worried 75% 64% Feel more confident in parenting skills 65% 71%

19. Likelihood of Using Features

20. Likelihood of Using Features: Sharing with Social Networking Sites

21. Use of technology

22. Technology Use: Web via Phone Frequency of use (%)

23. Technology Use: Social Networking Frequency of Use (%)