How to transform the city as a great art playground ?
Hacking the urban interactive screens - for exemple the bus shelter one to publish casual gameson it end engage audiences with arts and monuments.
4. Yes, we are great but…
70 % never come to see us
They prefer to stroll through part
of the town
5. How to break the wall
How we can hook peeple from the city to museums
There’s a lot
of people
juste over
our wall
We
proposed
great
programs for
the youngs
Why are
they not
coming ?
MUSEUM
STAFF
10. Why the circus parade ?
1 . H O O K T H E
A U D I E N C E
where they
leave
in the street,
on line
2 . S E D U C E
in the town
with
FUN and
GAMING
3 . I N V I T E T O
E X T E N D T H E
E X P E R I E N C E
I N S I D E
in museum
and sites
17. Great meeting points:
Each day more than 1 Million Parisians
are taking buses
and we decided to hack the screens
18.
19. OUR PROPOSITION :
PUBLISH CASUAL GAMES
DISPLAY ON All INTERACTIVE SCREENS, SMALL OR BIG
INVITING PEOPLE TO TOUCH, PLAY, AND HAVE FUN,
WITH ART, SCIENCE OR HERITAGE
IN THE CITY, IN THE MUSEUMS OR AT HOME
21. THE OPPORTUNITY
> A start up contest
Paris Mayor & JC Decaux
asked for start up to imagine interactive
contents
for the bus shelter screens
> Building Partnerships with
some great accomplices
14 local museums (Paris Musées)
9 Parisians Monuments
… and other in negociation
22. A C R O S S P L AT E F O R M E P U B L I S H I N G TO O L
GAGNÉ
VOUS ETES
INVITÉ VIP
An Easy content publishing via a CMS
F O R A L L S C R E E N S A N D
D E V I C E S
E V E R Y W H E R E
A E R O P O R T S , P L A N E S
M A L L , T U B E S TAT I O N
T R A I N S TAT I O N
23. 1 2 CA S UA Ls GA M ES
W ILL BE CR EATE
With content related to
The bus shelter suroundings : La Bastille
& Révolution
Some events in the city : Euro Cup,
Fashion week
Some calendarevents: Valentine’day &
Romantic Paris, Chrismas, summer
General Thema : Victor Hugo, The chic
Parisian, Middle Age
24. THE V IS ITO R E X PE R IE NCE :
1. GAMING > 2. SCORING > 3. IDE NTIFY > 4. RE WARDS
> 5 . PR ATICA L INFO R MATION TO GO
25. A S U P P O R T F O R T R A N S M E D I A E X P E R I E N C E S & E V E N T S
i n & o u t s i d e c u l t u ra l s i te s
U R B A N G A M E S G A M E J A M E W I T H
S T U D E N T s
V I S I T S + G A M E W O R K S H O P
With
CULTUR0’GAME
All places are a
playground
26. A F T E R T H E V I S I T : S H A R I N G – R E WA R D S – S P EC I A L V I S I T S
S O C I A L C O N T E S T S P E C I A L E V E N T S
F o r t h e C u l t u r O G a m e C o m m u n i t y
A quelle œuvre appartient ce détail ?
Jouez et gagnez avec #Culturogame
#Museumweek #Paris Musées
VOUS ÊTES Invité VIP
Venez créez votre jeu
AU MUSÉE CARNAVALET !
il sera publié dans tout Paris !
27. FOR W HO M ?
SURVE Y RESULT : 4 PE RSONNA
Laura, 50 years old
Leaves in Lyon
but come often to Paris visiting her children
Her children show her culturOgame
She’s interested in pratical information and discovering new museums
… and she enjoying the games to
Johann, 30 years old , parisian
He goes to museum mainly for exhibition recommended by
friends
Discover CulturOgame by his friends
If there’s a a special reward he could play and discover other
museum
28. Jean, 40 two children
Leave in Paris
Try to visiting museums with his children twice a year
Hook them with culturOGame before visiting.
Marie 20 years old , parisian
Museums lover, blogeur, comunicate a lot on facebook &
twitter about her visits
Won’t necessary play but think it’s cool and commununicate
on culturOgame on social media
FOR W HO M ?
SURVE Y RESULT : 4 PE RSONNA
29. NEXT CHALLENGES ?
WO R K I N G W I T H A I R F R A N C E
… . a n d h a c k t h e p l a n e s & a é ro p o r t s s c re e n s
C R EAT E N E W G A M E P L AY
m u l t i - p l ay e rs ga m i n g
D E S I G N M O R E D E V I C E S I N T E R A C T I O N S
b e t w e e n u r b a n d i g i t a l s c re e n s a n d s m a r t p h o n e s
T RY PA R T I C I PATO RY a p p ro a c h e t o c re a t e c o n t e n t s w i t h & F o r
t h e a u d i e n c e
… . H a c k a l l t h e d i g i t a l s c re e n s fo r e n ga g i n g e v e r y o n e w i t h
c u l t u re … . A n d e n j o y i t ! !
Notes de l'éditeur
Y a plein de potentiel … SORTIR
Y a plein de potentiel … SORTIR
Y a plein de potentiel … SORTIR
Y a plein de potentiel … SORTIR
Street marketing
Comment on sort
What can we learn from the circus parade ?3 main lessons to be learned from parade circus