Video viewers have grown steadily as have minutes viewed. But the number of ads has exploded. what is causing this?

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Dr. Augustine Fou
http://linkd.in/augustinefou
April 2013
Online Video
Content Sites

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December 2013
Source: comScore Jan 2014

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November 2013
Source: comScore Dec 2013

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October 2013
Source: comScore Nov 2013

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September 2013

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August 2013

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July 2013

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June 2013

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May 2013

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April 2013

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March 2013

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February 2013

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January 2013

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Dr. Augustine Fou – Chief Digital Strategist
“As more users view videos online, brand
advertisers have rushed into using video
ads; however, the unique users and
minutes viewed have not grown as fast as
the number of video ads.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

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