Shift of Dollars within Digital to Performance by Augustine Fou PhD
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Dollars within digital are continuing to shift towards performance ad formats like search.
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Shift of Dollars within Digital to Performance by Augustine Fou PhD
- 1. Shift of Ad Dollars Within Digital Dr. Augustine Fou http://linkd.in/augustinefou Marketing Science Consulting Group, Inc. -1- Augustine Fou
- 2. From CPM to Performance Source: IAB/PwC FY 2011 Report, April 2012 -2- Augustine Fou
- 3. Advertising Format Share (Digital) Source: IAB/PwC FY 2011 Report, April 2012 -3- Augustine Fou
- 4. Spending by Ad Format (Digital) Ad spend by format Digital ad spend allocation Source: IAB/PwC FY 2011 Report, April 2012 -4- Augustine Fou
- 5. Share and Growth by Ad Format -5- Augustine Fou
- 6. Related Articles Trends in Advertising By: Augustine Fou, Nov 15, 2012 Grand Digital Canyon By: Augustine Fou, November 11, 2010 Digital is a Philosophy By: Augustine Fou, March 31, 2011 -6- Augustine Fou
- 7. Dr. Augustine Fou – Chief Digital Strategist “Within „digital‟ ad spending is continuing to shift towards performance ad formats like search, because digital is inherently a measurable medium and best suited for performance marketing.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou - 7 - @acfou Augustine Fou Augustine Fou
- 8. APPENDIX -8- Augustine Fou
- 9. Digital Budget Allocation Source: East Coast Catalyst Dec 2010 -9- Augustine Fou