Dollars within digital are continuing to shift towards performance ad formats like search.

1. Shift of Ad Dollars
Within Digital
Dr. Augustine Fou
http://linkd.in/augustinefou
Marketing Science Consulting Group, Inc.
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2. From CPM to Performance
Source: IAB/PwC FY 2011 Report, April 2012
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3. Advertising Format Share (Digital)
Source: IAB/PwC FY 2011 Report, April 2012
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4. Spending by Ad Format (Digital)
Ad spend by format
Digital ad spend allocation
Source: IAB/PwC FY 2011 Report, April 2012
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5. Share and Growth by Ad Format
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6. Related Articles
Trends in Advertising
By: Augustine Fou, Nov 15, 2012
Grand Digital Canyon
By: Augustine Fou, November 11, 2010
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
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7. Dr. Augustine Fou – Chief Digital Strategist
“Within „digital‟ ad spending is
continuing to shift towards performance
ad formats like search, because digital is
inherently a measurable medium and best
suited for performance marketing.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
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Augustine Fou

8. APPENDIX
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9. Digital Budget Allocation
Source: East Coast Catalyst Dec 2010
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