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How To Evaluate and 
Implement RFID 
McLeod Williamson 
RFID Business Development, North America 
Zebra Technologies
#EF4 
The RFID Conversation Has 
Before 2008 
• Does it work? 
Changed 
2008-2010 
• Does it work 
reliably? 
2010 - 
Present 
• How do I make 
it work for my 
business?
#EF4 
ROI: 
The Age-Old Question 
How can I use Technology ABC and get a return 
• The Age-Old Answer 
– Use Technology ABC to: 
on my investment? 
• Eliminate Inventory ‘Touches’ – Automate Manual Processes 
• Eliminate Errors in Data 
• Improve Visibility – Make better, faster Business Decisions 
• Reduce Inventory Levels and Out of Stocks
#EF4 
Visibility Is The Key 
• Visibility drives better business 
decisions. 
• Where do I need to see the asset 
• Where do I not need to see the 
asset? 
• How often do I need to see the asset 
• How often do I need this info updated?
#EF4 
Technology Data Richness 
Continuum 
Asset 
Item, Case 
Pallet 
Containers 
Truck Trailers, Marine Containers, 
ULD’s, Rail Cars 
Movement 
Cars, Trucks, Ships, Planes 
Rail Engines 
Equipment 
Lift Equipment, Ground Support 
Equipment, Forklifts 
Higher 
Asset 
$ Value 
Lower 
Barcodes 
Passive RFID 
Active RFID 
GPS 
Telematics
#EF4 
RFID Extends Barcode’s Value 
Proposition 
Barcode RFID 
Confined by line-of-sight scanning Wireless/no line-of-sight dependency 
1:1 Scan Ratio 1:100s Read Ratio 
Not Necessarily Unique Always Unique 
Limited information can be encoded / 
leveraged 
Ability to add/edit data from new and 
existing sources 
Less automated Enables automation 
Approaching information storage limits Significantly more storage capacity
#EF4 
The Fundamentals Remain: 
The right product in the right place at the right time. 
• Inventory/Asset visibility and control result 
in: 
– Efficiencies and cost control 
– Lower Safety Stock 
– Higher Asset Utilization
#EF4 
Common Supply Chain 
Issues 
Bottlenecks
#EF4 
Common Supply Chain 
Issues 
Vacancies
#EF4 
Visibility Is The Key 
1 
0 
• Visibility drives better business 
decisions. 
• Where do I need to see the asset 
• Where do I not need to see the 
asset? 
• How often do I need to see the asset 
• How often do I need this info updated?
#EF4 
Plan Your RFID Project 
Pick your locations for visibility
#EF4 
Plan Your RFID Project 
How will you read tags at visibility locations? 
Does this require a process change?
#EF4 
Plan Your RFID Project 
Select Your Inlay 
• Inlays are now product and/or application specific 
• Work with a supplier/integrator with selection and testing expertise.
#EF4 
Plan Your RFID Project 
How and When to Tag Items 
Goal: As little added labor and cost as possible
#EF4 
Test Your RFID Project 
You have to PROVE the ROI to 
stakeholders, so: 
Measure, Measure, Measure! 
• Determine Success Requirements 
• Include all departments 
• Test in real scenarios 
• Run for enough time to show real 
results 
• Compare with a Control
#EF4 
Real World Example 
HVAC Manufacturer 
• Lack of Visibility: Wrong Units going on 
trucks for shipments. 
• Barcode process not working 
• Plan: 
• Visibility Point: Dock Doors 
• How to Read Tags: Fixed Readers at 
Doors 
• When to Tag: Final Assembly 
• Measurements 
• Plant vs. Plant Order Accuracy and 
Volumes
Thank You! 
McLeod Williamson 
RFID Business Development, North America 
Zebra Technologies 
mwilliamson@zebra.com

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How to Evaluate and Implement RFID Technology

  • 1. How To Evaluate and Implement RFID McLeod Williamson RFID Business Development, North America Zebra Technologies
  • 2. #EF4 The RFID Conversation Has Before 2008 • Does it work? Changed 2008-2010 • Does it work reliably? 2010 - Present • How do I make it work for my business?
  • 3. #EF4 ROI: The Age-Old Question How can I use Technology ABC and get a return • The Age-Old Answer – Use Technology ABC to: on my investment? • Eliminate Inventory ‘Touches’ – Automate Manual Processes • Eliminate Errors in Data • Improve Visibility – Make better, faster Business Decisions • Reduce Inventory Levels and Out of Stocks
  • 4. #EF4 Visibility Is The Key • Visibility drives better business decisions. • Where do I need to see the asset • Where do I not need to see the asset? • How often do I need to see the asset • How often do I need this info updated?
  • 5. #EF4 Technology Data Richness Continuum Asset Item, Case Pallet Containers Truck Trailers, Marine Containers, ULD’s, Rail Cars Movement Cars, Trucks, Ships, Planes Rail Engines Equipment Lift Equipment, Ground Support Equipment, Forklifts Higher Asset $ Value Lower Barcodes Passive RFID Active RFID GPS Telematics
  • 6. #EF4 RFID Extends Barcode’s Value Proposition Barcode RFID Confined by line-of-sight scanning Wireless/no line-of-sight dependency 1:1 Scan Ratio 1:100s Read Ratio Not Necessarily Unique Always Unique Limited information can be encoded / leveraged Ability to add/edit data from new and existing sources Less automated Enables automation Approaching information storage limits Significantly more storage capacity
  • 7. #EF4 The Fundamentals Remain: The right product in the right place at the right time. • Inventory/Asset visibility and control result in: – Efficiencies and cost control – Lower Safety Stock – Higher Asset Utilization
  • 8. #EF4 Common Supply Chain Issues Bottlenecks
  • 9. #EF4 Common Supply Chain Issues Vacancies
  • 10. #EF4 Visibility Is The Key 1 0 • Visibility drives better business decisions. • Where do I need to see the asset • Where do I not need to see the asset? • How often do I need to see the asset • How often do I need this info updated?
  • 11. #EF4 Plan Your RFID Project Pick your locations for visibility
  • 12. #EF4 Plan Your RFID Project How will you read tags at visibility locations? Does this require a process change?
  • 13. #EF4 Plan Your RFID Project Select Your Inlay • Inlays are now product and/or application specific • Work with a supplier/integrator with selection and testing expertise.
  • 14. #EF4 Plan Your RFID Project How and When to Tag Items Goal: As little added labor and cost as possible
  • 15. #EF4 Test Your RFID Project You have to PROVE the ROI to stakeholders, so: Measure, Measure, Measure! • Determine Success Requirements • Include all departments • Test in real scenarios • Run for enough time to show real results • Compare with a Control
  • 16. #EF4 Real World Example HVAC Manufacturer • Lack of Visibility: Wrong Units going on trucks for shipments. • Barcode process not working • Plan: • Visibility Point: Dock Doors • How to Read Tags: Fixed Readers at Doors • When to Tag: Final Assembly • Measurements • Plant vs. Plant Order Accuracy and Volumes
  • 17. Thank You! McLeod Williamson RFID Business Development, North America Zebra Technologies mwilliamson@zebra.com

Notes de l'éditeur

  1. Where can I see the asset Where do I not need to see the asset? Is “storage room rack A” the same location as “storage room rack B”? Do I need to know when the asset moves between the two? Can the system read long distance and does the system get confused if it reads tags on the floor above or below How does the system distinguish one asset from another if I am searching for a particular asset? How much do I need to see the asset What possible moves or non-moves would cause an actionable business decision? What possible moves do not affect the asset’s state/condition/logical location? How often do I need this info updated?
  2. The technology we offer isn’t limited to the familiar thermal printing technologies. Over the past several through years through acquisition we’ve added a full line of location technologies to our business. As asset values increase, Zebra can offer many levels of tracking technologies, from passive RFID, WiFi and 24730 location, UWB RTLS, even GPS and telematics. From identification through to optimization of assets. With the Zebra Enterprise Solutions group we can now offer a wider breadth of technologies that serve the customers needs well beyond passive RFID.
  3. The new sexy applications are nothing if there isn’t product to be bought when it’s needed. These new applications accentuate the need for inventory control Macy’s mentioned omni-channel when they announced RFID-enabling all stores. This is the evolutionary aspect. The same goals but used more broadly to support new applications Omni-channel – like EDI and B2B Mobility – from the warehouse to the store front – from the fork truck to the stocker to the sales associate More of the same requires additional management. More portals and points of data entry require additional security
  4. Where can I see the asset Where do I not need to see the asset? Is “storage room rack A” the same location as “storage room rack B”? Do I need to know when the asset moves between the two? Can the system read long distance and does the system get confused if it reads tags on the floor above or below How does the system distinguish one asset from another if I am searching for a particular asset? How much do I need to see the asset What possible moves or non-moves would cause an actionable business decision? What possible moves do not affect the asset’s state/condition/logical location? How often do I need this info updated?