Museums and other cultural organizations are evolving how they define and plan for a sustainable future. They are looking for new ways to fundraise and remain relevant to the audiences they serve. How do museums plan for a sustainable future in terms of financial stability?
Join us for a look at emerging trends in fundraising and development. Our panel of professionals includes Jay Auslander, Director of Gift Planning at the California Academy of Sciences; Jeri Boomgaarden, Director of Donor Servicing and Administrative Support at the East Bay Community Foundation; Elizabeth Minor PhD, Development Associate at the Hearst Museum of Anthropology; and Rebecca Ratzkin, Senior Consultant at WolfBrown.
Panelists will discuss successes and challenges in implementing new fundraising trends including crowdfunding and day-of-giving campaigns. Also, we will learn about millennial donor trends, gift acceptance policies, and donor responses to divestitures from fossil fuels.
2. Today’s Speakers
Rebecca Ratzkin WolfBrown
Jay Auslander California Academy of Science
Jeri Boomgaarden East Bay Community
Foundation
Elizabeth Minor Hearst Museum
35. Gift Acceptance to Divestment…
- The Policy creates the Gift Acceptance Committee.
- Because acceptance involves a legal obligation to use for the specified purposes, authority is
delegated to the E.D., C.D.O., Chairperson of the Board, and senior members of the Academy’s
management team
- Might still require submission to the board.
- Our Gift Acceptance policy is an effort to define the breadth of gift types we can accept.
- pledges in writing and fulfilled within 5 years
- tangible personal property is subject to Collections Management Policy (as well as issues around
whether it can be used in pursuit of the Academy’s exempt function)
- closely held securities and when these are ok
- policies and procedures around gifts of real estate, bargain sales, remainder interests, life insurance,
etc.
- Life income gift considerations
- Named and endowed fund guidelines
- And Gifts of Oil, Gas and Mineral interests.
36.
37.
38. Thank you.
Jay Auslander, JD
Director of Gift Planning
California Academy of Sciences
jauslander@calacademy.org
40. Success Factors
• Establish goals and objectives
• Leadership buy-in
• In person nonprofit outreach
• Intention and expectation of fun and
success
40
43. Lessons Learned
• Establish Goals and a Project Plan
• Engage with nonprofits early and often
• Ask your community to spread the word
including media, businesses, political
offices
43
44. The Doctor Will See You Now:
Crowdfunding at the Hearst Museum of Anthropology
Elizabeth Minor
Development Associate
Cultural Connections - October 14th, 2015