Social Media Isn'T

Social media is… isn't …. Paul Wilkinson pwcom.co.uk Pecha Kucha, Be2camp Brum, August 2009

Social media isn't going to fix your website

Social media isn't something you can dismiss without trying ,[object Object]

Social media isn't something you can control or ban ,[object Object]

Social media isn't just for the 'youngsters' ,[object Object]

Social media isn't about B2B or B2C any more ,[object Object],It used to be… Now it’s… Top-down Command and control B2C B2B Bottom-up, side-to-side Permission-based B2C2B B2i2B one-to-many many-to-many (C2C)

Social media won't stop people saying bad things about you ,[object Object]

Social media doesn't work if you're anti-social ,[object Object]

Social media isn't just another broadcast opportunity

Social media is about watching and listening as well as talking

Social media isn't about you, you, you

Social media is about people having conversations online ,[object Object]

Social media is about opening new channels of communication ,[object Object]

Social media isn't going to transform your current employees …

… but social media may attract potential future employees ,[object Object]

Social media isn't predictable

Social media isn't the place to hide behind a ghost-writer

Social media is about being yourself Email Work Non-work

Social media is about making connections ,[object Object],[email_address] http://www.pwcom.co.uk Twitter: @EEPaul Tel: 020 8858 1104, mob 07788 445920

Social Media Isn'T

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