What Apple's iOS 5 Means for Marketers

5 THINGS
The most important things to know about
iOS 5 and how it will affect marketers

what does it mean for marketers?

1
New notification center
Makes iOS devices more engaging at all times

1
Notifications on the lock screen are easy to scan

1
Allows marketers to use notifications in a much
more effective way

2 Twitter integration
Single sign-on means easy sharing from all apps

And easy photo sharing, too

200 million iOS devices + Twitter integration
= mass reach

3 PC Free
No longer have to plug in to download updates,
music or apps

3 PC Free
Marketers and developers no longer have to worry
about users having the latest version of the OS

4 iCloud
Brings all of your data to all of your devices

4 iCloud
Since your data goes with you, now these
become mobile devices as well

4 iCloud
Consumers will experience your brand across all platforms,
and expect you to provide a great experience in doing so

5 iMessage
Much like Blackberry Messenger, integrated messaging
will spur a new channel that users will flock to

5 iMessage
Brands will need to understand how to become part
of that conversation

Want to talk
iOS 5?
Ben Gaddis VP – Growth and Innovation

Ben.Gaddis@T-3.com | www.T-3.com

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