Recommandé
Contenu connexe
En vedette
En vedette (14)
Similaire à Personal Brand Plan
Similaire à Personal Brand Plan (20)
Dernier
Dernier (20)
Personal Brand Plan
- 1. Bernard Fernandes In essence, science is a perpetual search for an intelligent and integrated comprehension of the world we live in. Cornelius Bernardus Van Neil
- 2. Introduction My name is Bernard Fernandes, a graduate of York University, and currently a post graduate student of Public Relations in the Fall 2009 class at Humber College, Toronto. Welcome to my Brand Plan
- 3. Brand Plan Flow Chart
- 4. Goal To promote growth in science literacy as a Science Communicator within the industry; in an Agency setting or Organizational Structure like a University.
- 5. Interests
- 6. The Flow Chart Identifies Three (3) selling points of my Brand. 1. Education in Physical Geographical Sciences. 2. Work experience as a science communicator. 3. Humber College Public Relations training.
- 7. Major Challenges To Achieving This Brand 1. Low scientific online presence 2. The need for third party endorsement of scientific facts 3. Lack of scientific literacy within the public arena- did the chicken come before the egg?
- 8. Objectives and Strategies To position myself and my online presence as a credible ‘distiller” of complicated science information to the general public. To reach the science illiterate audience who are looking for a quick, simple explanation of science findings/research and relevant science To be dynamic in the many channels I use to convey this information to various audiences
- 9. Tactics/Approach Work as a catalyst in initiating the discussion of science > through Blogging Strengthen my connection to Humber and other PR professionals> through Ning Offer an alternate to blogs> via Twitter Connect with those in the field> using Linkedin Leave a comment trail > find those who are respected in the field and participate in the dialogue with them
- 10. Why Market This Way? We spend more time with online content, than we do with traditional media. More people are getting their information from the online sphere. Science is a progressive subject and we must tap into the online community to speak to those at large if we wants to be relevant in today’s community as science communicators
- 11. Timeline By December 16th I plan on: Being the go-too person in my program for science related questions opinions and as a resource. Track My Brand Plan Progress on Twitter YouTube Field Notes Find Me On: