8. Do some searching
Determine where conversations are happening
Make sure you cover all relevant channels
Learn the language
Meet the influencers
Move to real-time monitoring
10. The Market
Launch
Monitor Manage Presence
Conversation
11. Listening Tools
Launch
Monitor Manage Presence
Conversation
Search:
Google Post-facts search and analyse what happened.
Topsy
Social Mention
Twitter, FB, ...
•Google: the best search engine (also real-time)
•Topsy: add limited analytics
•Social Mention: adds more interpretation, but
often gets it wrong
12. The Market
Launch
Monitor Manage Presence
Conversation
Search:
Google Post-facts search and analyse what happened.
Topsy
Social Mention
Twitter, FB, ...
•Google: the best search engine (also real-time)
•Topsy: add limited analytics
•Social Mention: adds more interpretation, but
often gets it wrong
13. Listening Tools
Launch
Monitor Manage Presence
Conversation
Search: Monitoring:
Google Google alerts Pro-active monitoring of conversation:
Topsy Trackur
Social Mention •Google Alerts: Sends messages when new
Twitter, FB, ... Attentio search results are found.
Engagor
Viral Heat
•Advanced tools: Engagor (Belgian startup
Radian6 •query building
Hubspot •interpretation of sentiment
•trends
•etc.
14. The Market
Launch
Monitor Manage Presence
Conversation
Search: Monitoring:
Google Google alerts Pro-active monitoring of conversation:
Topsy Trackur
Social Mention
Twitter, FB, ... Attentio •Google Alerts: Sends messages when new
Engagor search results are found.
Viral Heat •Trackur: Free simple tracking (save searches)
Radian6 •Advanced tools: Add intelligence such as query
Hubspot building, interpretation of sentiment, trends,
etc.
15. Listening Tools
Launch
Monitor Manage Presence
Conversation
Search: Monitoring:
Google Google alerts Pro-active monitoring of conversation:
Topsy Trackur
Social Mention
Twitter, FB, ... Attentio •Google Alerts: Sends messages when new
Engagor search results are found.
Viral Heat •Trackur: Free simple tracking (save searches)
Radian6 •Advanced tools: Add intelligence such as query
Hubspot building, interpretation of sentiment, trends,
etc.
16. Listening Tools
Launch
Monitor Manage Presence
Conversation
Search: Monitoring: Track performance
Google Google alerts Analyze the influence of social on your
Topsy Trackur Your site:
Social Mention
presence
Google analytics
Twitter, FB, ... Attentio Postrank
Engagor Strutta •Google Analytics: Origin of traffic, popular
Viral Heat content in social, ...
Radian6 •Postrank: How your content is spread online.
Hubspot •Strutta: Organize contests and track social
success
17. Listening Tools
Launch
Monitor Manage Presence
Conversation
Search: Monitoring: Track performance
Google Google alerts
Topsy Trackur Your site: Keep an eye on your social meadia performance
Social Mention Google analytics
Twitter, FB, ... Attentio Postrank
Engagor Strutta
•Swix: A social media dashboard
Viral Heat •Klout, Peerindex, : Your position in social media
Radian6 Your profile (use as KPI)
Hubspot Swix
Klout
Peerindex
Grader
18. The Market
Launch
Monitor Manage Presence
Conversation
Search: Monitoring: Track performance
Google Google alerts
Topsy Trackur Your site: Keep an eye on your social meadia performance
Social Mention Google analytics
Twitter, FB, ... Attentio Postrank
Engagor Strutta
•Swix: A social media dashboard
Viral Heat •Klout, Peerindex, : Your position in social media
Radian6 Your profile (use as KPI)
Hubspot Swix
Klout
Peerindex
Grader
19. More tools ...
Launch
Monitor Manage Presence
Conversation
Search: Monitoring: Track performance Spreadid Spredfast
... Hootsuite
Google Google alerts Your site: Tweetdeck
Topsy Trackur Google analytics Seesmic
Social Mention Postrank Spout social
Twitter, FB, ... Attentio Strutta
Engagor Strongmail
Viral Heat Your profile
Radian6 Swix
Hubspot Klout
Peerindex
Grader