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Bert Van Wassenhove
Bert Van Wassenhove

How can you measure your social media activities?

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Bert Van Wassenhove Chief Digital Officer at Square Melon Digital Marketing & Communication professional Founder Spreadid Twitter: @iBert
How can you measure your social media activities?
3-step model Listen Engage Act
Why Listen/Measure?
Danger = Alert the tribe
Two Eyes Two Ears Two Nostrils ONE MOUTH
How to Listen?
Do some searching Determine where conversations are happening Make sure you cover all relevant channels Learn the language Meet the influencers Move to real-time monitoring
Tools
The Market Launch Monitor Manage Presence Conversation
Listening Tools Launch Monitor Manage Presence Conversation Search: Google Post-facts search and analyse what happened. Topsy Social Mention Twitter, FB, ... •Google: the best search engine (also real-time) •Topsy: add limited analytics •Social Mention: adds more interpretation, but often gets it wrong
The Market Launch Monitor Manage Presence Conversation Search: Google Post-facts search and analyse what happened. Topsy Social Mention Twitter, FB, ... •Google: the best search engine (also real-time) •Topsy: add limited analytics •Social Mention: adds more interpretation, but often gets it wrong
Listening Tools Launch Monitor Manage Presence Conversation Search: Monitoring: Google Google alerts Pro-active monitoring of conversation: Topsy Trackur Social Mention •Google Alerts: Sends messages when new Twitter, FB, ... Attentio search results are found. Engagor Viral Heat •Advanced tools: Engagor (Belgian startup Radian6 •query building Hubspot •interpretation of sentiment •trends •etc.
The Market Launch Monitor Manage Presence Conversation Search: Monitoring: Google Google alerts Pro-active monitoring of conversation: Topsy Trackur Social Mention Twitter, FB, ... Attentio •Google Alerts: Sends messages when new Engagor search results are found. Viral Heat •Trackur: Free simple tracking (save searches) Radian6 •Advanced tools: Add intelligence such as query Hubspot building, interpretation of sentiment, trends, etc.
Listening Tools Launch Monitor Manage Presence Conversation Search: Monitoring: Google Google alerts Pro-active monitoring of conversation: Topsy Trackur Social Mention Twitter, FB, ... Attentio •Google Alerts: Sends messages when new Engagor search results are found. Viral Heat •Trackur: Free simple tracking (save searches) Radian6 •Advanced tools: Add intelligence such as query Hubspot building, interpretation of sentiment, trends, etc.
Listening Tools Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Google Google alerts Analyze the influence of social on your Topsy Trackur Your site: Social Mention presence Google analytics Twitter, FB, ... Attentio Postrank Engagor Strutta •Google Analytics: Origin of traffic, popular Viral Heat content in social, ... Radian6 •Postrank: How your content is spread online. Hubspot •Strutta: Organize contests and track social success
Listening Tools Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Google Google alerts Topsy Trackur Your site: Keep an eye on your social meadia performance Social Mention Google analytics Twitter, FB, ... Attentio Postrank Engagor Strutta •Swix: A social media dashboard Viral Heat •Klout, Peerindex, : Your position in social media Radian6 Your profile (use as KPI) Hubspot Swix Klout Peerindex Grader
The Market Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Google Google alerts Topsy Trackur Your site: Keep an eye on your social meadia performance Social Mention Google analytics Twitter, FB, ... Attentio Postrank Engagor Strutta •Swix: A social media dashboard Viral Heat •Klout, Peerindex, : Your position in social media Radian6 Your profile (use as KPI) Hubspot Swix Klout Peerindex Grader
More tools ... Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Spreadid Spredfast ... Hootsuite Google Google alerts Your site: Tweetdeck Topsy Trackur Google analytics Seesmic Social Mention Postrank Spout social Twitter, FB, ... Attentio Strutta Engagor Strongmail Viral Heat Your profile Radian6 Swix Hubspot Klout Peerindex Grader
to me ...

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Social media tools

  • 1. Bert Van Wassenhove Chief Digital Officer at Square Melon Digital Marketing & Communication professional Founder Spreadid Twitter: @iBert
  • 2. How can you measure your social media activities?
  • 5. Danger = Alert the tribe
  • 6. Two Eyes Two Ears Two Nostrils ONE MOUTH
  • 8. Do some searching Determine where conversations are happening Make sure you cover all relevant channels Learn the language Meet the influencers Move to real-time monitoring
  • 10. The Market Launch Monitor Manage Presence Conversation
  • 11. Listening Tools Launch Monitor Manage Presence Conversation Search: Google Post-facts search and analyse what happened. Topsy Social Mention Twitter, FB, ... •Google: the best search engine (also real-time) •Topsy: add limited analytics •Social Mention: adds more interpretation, but often gets it wrong
  • 12. The Market Launch Monitor Manage Presence Conversation Search: Google Post-facts search and analyse what happened. Topsy Social Mention Twitter, FB, ... •Google: the best search engine (also real-time) •Topsy: add limited analytics •Social Mention: adds more interpretation, but often gets it wrong
  • 13. Listening Tools Launch Monitor Manage Presence Conversation Search: Monitoring: Google Google alerts Pro-active monitoring of conversation: Topsy Trackur Social Mention •Google Alerts: Sends messages when new Twitter, FB, ... Attentio search results are found. Engagor Viral Heat •Advanced tools: Engagor (Belgian startup Radian6 •query building Hubspot •interpretation of sentiment •trends •etc.
  • 14. The Market Launch Monitor Manage Presence Conversation Search: Monitoring: Google Google alerts Pro-active monitoring of conversation: Topsy Trackur Social Mention Twitter, FB, ... Attentio •Google Alerts: Sends messages when new Engagor search results are found. Viral Heat •Trackur: Free simple tracking (save searches) Radian6 •Advanced tools: Add intelligence such as query Hubspot building, interpretation of sentiment, trends, etc.
  • 15. Listening Tools Launch Monitor Manage Presence Conversation Search: Monitoring: Google Google alerts Pro-active monitoring of conversation: Topsy Trackur Social Mention Twitter, FB, ... Attentio •Google Alerts: Sends messages when new Engagor search results are found. Viral Heat •Trackur: Free simple tracking (save searches) Radian6 •Advanced tools: Add intelligence such as query Hubspot building, interpretation of sentiment, trends, etc.
  • 16. Listening Tools Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Google Google alerts Analyze the influence of social on your Topsy Trackur Your site: Social Mention presence Google analytics Twitter, FB, ... Attentio Postrank Engagor Strutta •Google Analytics: Origin of traffic, popular Viral Heat content in social, ... Radian6 •Postrank: How your content is spread online. Hubspot •Strutta: Organize contests and track social success
  • 17. Listening Tools Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Google Google alerts Topsy Trackur Your site: Keep an eye on your social meadia performance Social Mention Google analytics Twitter, FB, ... Attentio Postrank Engagor Strutta •Swix: A social media dashboard Viral Heat •Klout, Peerindex, : Your position in social media Radian6 Your profile (use as KPI) Hubspot Swix Klout Peerindex Grader
  • 18. The Market Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Google Google alerts Topsy Trackur Your site: Keep an eye on your social meadia performance Social Mention Google analytics Twitter, FB, ... Attentio Postrank Engagor Strutta •Swix: A social media dashboard Viral Heat •Klout, Peerindex, : Your position in social media Radian6 Your profile (use as KPI) Hubspot Swix Klout Peerindex Grader
  • 19. More tools ... Launch Monitor Manage Presence Conversation Search: Monitoring: Track performance Spreadid Spredfast ... Hootsuite Google Google alerts Your site: Tweetdeck Topsy Trackur Google analytics Seesmic Social Mention Postrank Spout social Twitter, FB, ... Attentio Strutta Engagor Strongmail Viral Heat Your profile Radian6 Swix Hubspot Klout Peerindex Grader