Part 3 of a three-part workshop developed and presented by Laura Dawson and Brian O'Leary at the Frankfurt Book Fair on October 11, 2012

1. What’s Next
Frankfurt Book Fair, October 11, 2012

2. Search = Shop

3. In a Digital World
✤ ...we do not know if what we are getting is what we
actually wanted
✤ There are so many listings for so many books and so many
authors
✤ Ambiguity = lost sales

4. Why Is This Critical?
✤ 900,000
✤ 32,000,000

5. The ISBN Is Not Enough
✤ ISTC
✤ ISNI

6. International Standard Text Code
✤ Identifies text, regardless of format
✤ Contains “related titles” information in its metadata

7. How It Works

8. Relating Titles
✤ Metadata allows for “Source ISTC”
✤ Allows linkages between the derivation and the original
✤ Identifiers identify; metadata describes
✤ All derivations of “New Moon” can be related by using “New
Moon” the novel’s ISTC as a Source ISTC in the metadata.

9. International Standard Name
Identifier
✤ Identifies names
✤ Disambiguates authors with same name, collocates authors who spell
their name in different ways

10. How It Works
✤ Pseudonyms get separate ISNIs
✤ Related to Source ISNI in metadata

11. Relating In the Metadata

12. Who’s Using This Stuff?

14. Unique

15. Authoritative

16. Speaking of Authoritative:
✤ “Using identifiers in book metadata and on web pages about
books will improve page rankings in organic search.” - Amit
Pande/Daniel Kaplan, Google

17. Volume
✤ When anyone can publish, everyone will publish

18. Volume creates complexity

19. Structured Metadata

20. Ontologies

21. Cooperation

22. Talk To Your Partners