2. What is Marketing?
• Connecting your Brand and Products with people.
•It is done at three stages:
• Before making a product/solution (knowing people’s need)
• While making the product (expert suggestions, market prospects,
features)
• Selling the product (advertising, reviews, promotion)
•Two ways of marketing: Outbound (the traditional) & Inbound
(the emerging)
3. Introducing the terms
Marketing is done in two ways: Inbound and
Outbound
Inbound is a method that tries to pull people
instead of pushing the products to them.
Companies here stay visible and reach to those
who are actively seeking their products, thus
filtering out the not-needed ones.
Inbound Vs. Outbound Marketing is an interesting
comparison to better understand the concept.
6. The INBOUND MARKETER
Uses any tactics to earn
people’s interest rather than
buying it
Communication is
interactive and engaging
Customers come to you via
search engines, referrals,
social media, etc.
Marketers seek to entertain
and educate
Marketers provide value
7. So what comes in Inbound
Marketing?
The most effective tactics include Content
Marketing and Social Media
Participation. Blogs/
Vlogs
WhitePape
r Content eBooks
Marketin
g
Podcasts Infographics
8. And what else ?
Content when shared on social networks lets you
participate in Social Media Sharing.
Twitter
Pintere
Faceboo
st
k
Social
Media
Delicious
Reddit
Digg
9. How does it help?
Can create
buzz and
consistent
Many links can referral traffic
be built from leading to sales
those content to
the company’s
site increasing
Sharing content search ranking
on social media
increases
visibility and can
make it viral
11. Helpful Links & References
www.mashable.com/2011/10/30/inbound-
outbound-marketing/
newmediacampaigns.com/.../what-is-inbound-
marketing/
wordstream.com/inbound-marketing/
All the pictures, logos and trademarks used in
this presentation are the property of their
respective owners. They have been used here
only for educational purpose.
