This document outlines a secret vision for establishing a trusted brand of security products called "NAIBU SEKYURITI" with a focus on customer passion and excellence. It describes three models of x-ray glasses with varying features and prices between Rs. 150,000 to Rs. 449,000. The target markets are security companies, airports, ports, and government forces. The document performs a SWOT analysis and discusses promotion strategies using a brand ambassador.
3. VISION We will establish secret vision as the ‘ exclusive and trusted brand’ of security by creating NAIBU SEKYURITI(Internal Security). The first time and every time with world class products and services delivered by people having KOKYAKU ENU JONETSU (Passion for customers)
4. MISSION Exclusive and trusted brand Focusing serving our clients, where we can build long term relationship by raising their security through performance excellence. Our innovative solution will always exceed needs of client & provide value added glasses. Grow through continuous innovation
5. USP ATTRACTIVE, COMFORTABLE AND GOGGLE LOOKS LIGHT WEIGHT ANTI THEIFT PROTECTION
6. FUNCTION DETECTS HIDDEN METALS. DETECTS EXPLOSIVE MATERIALS. HELPS IN REDUCING SMUGGLING ITEMS LIKE DRUGS, ETC COLOUR AND 4D IMAGE. FOR MEDICAL USE- BONES AND JOINTS. SEE THROUGHT WALLS AND INTERNAL FUNCTION OF MACHANICAL MACHINE
7. MODELS & FEATURES OF X-RAY GLASSES Model name- R1 BLACK AND WHITE VIEW DAY VISION ONLY DISTANCE COVER – 5M 6 HOURS BATERRY LIFE PRICE – 150000 RS
17. HIGH DEFINATION VIEWNIGHT VISION WITH LED BACKLIGHT AND LASER INVISIBLE TORCH 10X OPTICAL ZOOM RADIO WITH HD EARPHONES AUTO DETECTION ANTI THIEFT LIFE TIME WARANTEE LIFE TIME BATTERY WITH 10 YEAR REPLACEMENT GPS WITH MAP MY INDIA MAPS VIDEO AND AUDIO RECORDING WITH 64 GB FLASH MEMORY PRICE- 449000 RS
22. SWOT ANALYSIS STRENGTH- WEAKNESS- *JAPANESE TECHNOLOGY PRICE *FIRST TO HAVE RADIO TECH DISTRIBUTION AND ANTI THIEFT FEATURE HUGE R&D COST * PRICE,QUALITY & VARIETY COMPLICATED TO USE OPPORTUNITY- THREATS-*BUSINESS & PRODUCT DEVELOPMENT *COMPETITION WITH MNC *TECHNOLOGY DEVELOPMENT * MISUSED *POTENTIAL TO BECOME THE *ECONOMIC CRISIS MARKET LEADER IN SECURITY PRODUCTS